Child actor / tastemaker / all-around cool dude, Stephen Dorff has signed on for a reboot of “The Mask” movie franchise.
Dorff will play the titular character popularized by Jim Carrey in a 1994 film adaption of the Dark Horse comic book. A poorly received sequel, “Son of Mask”, starring Jamie Kennedy, followed in 2005.
“We’re throwing out all the comic book bullshit,” says producer Stuart Pitts “In fact, I have for forbade anyone in the production to watch the previous films. This is a clean slate production. A total reboot. We are rebuilding this franchise from the ground up. Fuck Jim Carrey.”
Production photos with Dorff sporting a deep blue mask, quite different from the original movie’s green color, leaked onto the Internet last week.
“One of the film’s investors is BLU E-Cigs. They are a great company and a great product. We are super pleased to be working with them. Stephen is already a spokesmodel for Blu. The synergy is perfect,” says Pitts
“I play, Stanley Ipchress, a Washington lobbyist for the tobacco industry. He loves his job, but he just isn’t cool. One morning, he finds a pack of Blu E-Cigs on his doorstep, and when he takes a puff, it turns him into a massive party animal with instant sex-appeal, bright blue skin and a lust for life,” says Stephen Dorff. “I’m approaching this role as a twenty-year smoker and a recent convert to E-Cigs. This Mask isn’t greasy kid stuff. He’s an adult who makes adult choices about how he recreates.”
Aren’t producers worried about sending underage viewers a message that smoking is “cool”?
“Well, smoking is cool. I don’t think that’s in question. Blu E-Cigs have all the cool trappings that kids love--USB ports, LEDs, vapors, and fruit flavors. It’s my hope that kids will get hooked on E-Cigs and not dangerous things like cigars and mouth tobacco,” says Pitts.
“The Mask” is slated for release May 2013. A special “Mask Flavor Cartridge” will be released to commemorate.