April is typically the start of swarm season for honeybees in much of the United States, when bee colonies leave the hive to split into two or more new new colonies. This is one of the busiest and most important times of year for apiaries and beekeeping hobbyists. But the payoff is, of course, sweet. This 1921 photograph shows the Bee Brand booth at the Delaware State Fair. While the front of this table features what appears to be jars of honey, Bee Brand, a brand launched by the Baltimore based McCormick & Co. food company in the 1890s, actually traded in spices, teas, extracts and salad dressings. The booth attendant seen here is holding a jar of the company’s mayonnaise.












