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Axel Springer kupuje eMarketer Axel Springer kupuje eMarketer. Viz eMarketer to be acquired by Axel Springer a jestli to je dobrá či špatná zpráva je otázka. eMarketer je každopádně jeden z užitečných zdrojů, takže nezbývá doufat, že se v tom nic nezmění.
Our founder, Jasmin Brand, is always on the hunt for the latest tech tools and trends, and as an app-obsessed consumer, she was intrigued by a recent article from EMarketer.com that revealed the seriously profitable connection smartphones and luxury brands. EMarketer's piece, titled "Luxury Brand Apps Can Open the MCommerce Door," discussed the first-quarter survey conducted by the Luxury Institute and Plastic Mobile, which examined the digital shopping habits of U.S. citizens making $150,000 or more per year. The bottom line from EMarketer - companies in the luxury space may be missing a killer opportunity if they don't have (or are lax in promoting) a smartphone app.
