Need of Voice and Visual Search in E-marketplace!
Alternative search methods are becoming popular from launched google goggles in 2009. Voice and visual search is not a new thing in nowadays, because already many search engines and platforms are using these technologies like Alexa, siri and google lens. There is a huge opportunity for e-marketplace to step in and incorporate with this in their advanced features.
According to google 10-15% of photos being taken are particular things like shopping lists. With this, the visual search technology predicts that what you exactly search. Visual search is using by machine learning technology and computer vision to capture a real-life photo and provides an exact search result for that. Most of the time visual search is using to find out a product.
Voice search uses voice technology and voice recognition to generate exact search results from users speaking into a phone or other digital device. Google Assistant, Siri, Microsoft Cortana, and Amazon Alexa have dominated voice search technology with that.
According to Forbes, by 2020, 30% of all website sessions will be conducted without a screen. With technology’s major players placing their products in homes, cars, and workplace, brands have the chance to better connect to their customers through voice and visual search. Making use of these technologies is important for companies to increase brand awareness, boost conversions and drive traffic to their website.
How voice and visual search helps to e-marketplace?
As searching methods expand beyond and new technologies are continuously to be introducing. So, it is important to understand and take advantage of it as soon as possible. In e-marketplace, most of the customers are using visual and voice search to find out their exact needs and that is very easy to get results compared with the text inputs. And also peoples are always using the new features and technologies which one is easy compared with the last one.
With this, the e-businesses are getting more sales and revenue and give a better search experience to their customers.
Are you planning to upgrade your e-marketplace business with voice and visual search technology?
CEBS Worldwide is here, we are the leading e-marketplace solution provider with advanced features. Our teams having hands-on experience to develop an error-free solution to directly fit into your business needs.
Contact us for more info!