#empathy map

[lollypopvietnam]

Empathy Map là gì? Hướng dẫn tạo biểu đồ thấu cảm

Bạn có từng loay hoay giữa hàng tá ghi chú, file khảo sát hay dữ liệu nghiên cứu mà vẫn không thể ghép lại thành một bức tranh rõ ràng về người dùng?

Thấu hiểu người dùng chưa bao giờ là việc dễ dàng — nhất là khi thông tin nằm rải rác và mỗi thành viên trong nhóm lại có một góc nhìn khác nhau. Không ít đội ngũ thiết kế, dù đầy tâm huyết, vẫn rơi vào tình trạng xây tính năng theo cảm tính nội bộ, thay vì dựa trên insight thật.

Vậy làm sao để thoát khỏi góc nhìn chủ quan và thật sự đặt mình vào vị trí của người dùng? Câu trả lời nằm ở Empathy Map — công cụ giúp bạn trực quan hóa cảm xúc, suy nghĩ và hành vi của người dùng, từ đó giúp cả đội ngũ thấu hiểu người dùng sâu sắc hơn và cùng nhìn về một hướng trong suốt quá trình thiết kế sản phẩm.

Trong bài viết này, Lollypop sẽ cùng bạn khám phá Empathy Map là gì, cách thức hoạt động, và quy trình xây dựng một biểu đồ thấu cảm hiệu quả — để mỗi quyết định thiết kế đều bắt nguồn từ sự thấu hiểu thật sự.

Empathy Map là gì? Hướng dẫn tạo biểu đồ thấu cảm - Lollypop

Lollypop sẽ cùng bạn khám phá Empathy Map là gì, cách thức hoạt động, và quy trình xây dựng một biểu đồ thấu cảm hiệu quả.

[gracielas-photography]

The "Ideal" Customer persona/ Empathy map

The ideal customer for my photography business is a small business owner based in the Niagara Region who is looking for help creating high-quality visual content for their brand. This customer likely runs a retail shop, café, or online business and wants to improve their online presence through professional photos. They would value a photographer who understands their brand, communicates clearly, and can work with them to create consistent, eye-catching images. Ideally, this customer is open to collaboration, can provide insight into their style and goals, and is looking for someone local, reliable, and creative to help tell their business story through visuals.

Below is an empathy map that i have created:

and for those of you what would like to use this format you can click on this link below and download the document. i used a drawing app to erase the questions and added my answers to it.

https://futurpreneur.ca/en/resource/customer-empathy-map-understanding-your-customer/

[dongw1]

Week 3

Good dayyy everyonersss!!

We were supposed to have a class on February 5, but Sir Carl had an urgent matter to attend to, so he assigned us activities instead. These tasks were due on February 7, along with Chapter 1 of our study manuscript, which was due on February 8. One of the tasks was creating an empathy map, which required us to pair up and interview each other. For the manuscript, we had to team up with our group members again to ensure we produced quality work and completed it on time. Despite facing some challenges, especially with balancing tasks from other subjects, we still enjoyed the process and managed to submit everything by the deadline.

It was an insightful activity that offered us many viewpoints.

[joesssupdaetes]

Week 5

On February 19, we first start with a reporting about the topic we didn't finish. Then, topic 3 was discussed in preparation for the diagrams we have to make in our website system. Also, our empathy map activity was returned to us by that day.

[studio621-nielsen]

Empathy Maps

[joedesigned]

Trying to figure out my intended audience and who I am designing my assignment for. This is an empathy map, which was an activity we did in class to try and flesh out our audience. 

It’s honestly super nerve racking to think about how I’m going to effectively influence and persuade people with my design. While talking with Hannah I realised how much of a challenge this assignment will actually be. I think I’ve realised that what we are attempting to do in this class is change people ethics and values, which is a super hard thing to do.

[taywhite]

Empathy Map/Customer Persona

[fengmingfang-practice2]

User Experience

Date:12th Feb,2020

In the class on 12th of February, Mr Rubem taught us how to design the user experience, how to plan and investigate the user experience step by step, and finally targeted the different audiences and made corresponding policies.

Through the teaching of this lesson and the provision of resources, I have learned several methods of project setting for the target group. The picture is a brainstorming class exercise, which tells me to classify users and how to think about their needs from the user's perspective. This exercise has been very helpful to me. I have produced a very careful thinking process and can modify and supplement in time through the table. It played a very guiding role in the parts I designed for different groups.