Feb 15, 2019
'The influencers became the influenced' - an industry on Fyre. From PR Week
Industry Pros reaction and opinion upon PR and endorsement used within ‘FYRE Festival’
Be Transparent
The original plan was to hold Fyre Festival on an island previously owned by Colombian drug lord Pablo Escobar. However, the organisers were only permitted to use it if they agreed not to mention the Escobar connection. They did, so they were booted off the island – but they did not tell ticket holders. This is one of the reasons there was no coming back from the PR disaster of its failure. Customers can forgive a lot if they are kept in the loop, but pull the wool over their eyes and you lose all trust.