{ but you are #cool } "We sit in our offices in front of our screens in order to get the money to go out and buy stuff. Our job is really to go shopping. And the rest of the time, we sit in our offices doing complicated managerial things, and when we’re not, we’re actually watching the internet. The internet is there to keep you happy during your fake job.” – Adam Curtis ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "There is no argument that modern consumerism was rescued by the Me Generation. Because it suddenly allowed you to sell lots and lots of different things to lots of people who wanted to express themselves in different ways. Which means that the idea of self-expression becomes absolutely central to the power of modern capitalism." – Adam Curtis ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "It’s what drives it… However radical your message is, and however powerful what you’re saying is, the fact that you’re doing it through self-expression means that actually, really, what you’re doing is feeding the underlying ideology of modern consumer capitalism. Because it depends on the whole idea that you’re a self-expressive individual." – Adam Curtis ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "I mean, someone once said to me that the most radical thing you can do these days is just not be self-expressive. And one person said the most radical thing you could do is come out of your house one morning, turn right, walk across Europe on a line you’ve drawn across a map to Aleppo, get there, and don’t tell anyone." – Adam Curtis ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #dc #neuroscience #influence #technology #socialmedia #brainhacking #google #aCreativeDC #BYThings #facebook #snapchat #Nerds #WashingtonDC #stanford #mit #CenturyOfTheSelf #AdamCurtis #groupthink #psychology #dcTech #gamification #tech #BlackMirror #EndowedProgress #Consumerism #EndowmentEffect #hypernormalisation #BBC #VICE (at Washington, District of Columbia)