#enel codensa

[oye-anye]

BEHIND THE MASTERMIND — Campaign Visuals

Year — 2019 Client — Enel / Leo Burnett Category — Advertising / Campaign Visuals Medium — Photo Manipulation & Digital Composition Tools — Adobe Photoshop

Full Project — https://www.behance.net/gallery/79426237/Behind-the-mastermind

Description — Campaign concept developed for Enel Codensa exploring the invisible role of energy behind human progress. Throughout history, major cultural and scientific breakthroughs have been driven by visionary individuals whose ideas shaped the future.

The concept behind Behind the Mastermind was to highlight how energy has always been present throughout these transformative moments. The campaign used real photographs of iconic historical figures who symbolized progress, revealing the subtle presence of energy as a constant force accompanying their ideas and achievements.

The visual pieces were developed through photographic manipulation and digital retouching in Photoshop, creating compositions that connect the legacy of these figures with the role of energy in enabling innovation and development.

Credits — Art Direction & Design — Anye Quintero Copywriting — Santiago Rojas

— Anye Quintero Visual Work Archive

[oye-anye]

ENEL CODENSA — Key Visual Poster Series

Year — 2019 Client — Leo Burnett / Enel Category — Illustration / Advertising / Key Visuals Medium — Digital Vector Illustration Tools — Adobe Illustrator

Description — Series of illustrated key visuals developed while working at Leo Burnett for Enel Codensa during the brand transition from Codensa to Enel Codensa, the electricity provider serving Bogotá and surrounding regions.

The posters were designed to communicate the transformation of the company and introduce the new brand identity to the public. Through a set of visual compositions and messaging, the campaign highlighted the values associated with the transition: progress, innovation, technology, and knowledge.

The main message presented in the posters states: “Codensa evoluciona, ahora somos Enel Codensa.” The illustrations were created in Adobe Illustrator, using vector graphics to produce a clean and contemporary visual language aligned with the corporate transition.

— Anye Quintero Visual Work Archive