In order for engineering effectiveness engineers to be able to boost effectiveness across all of engineering, things need to be standardized.
Let a 1,000 flowers bloom. Then rip 999 of them out by the roots.
Really great review of how in larger engineering orgs you need to invest in tooling to make teams more effective, and that most companies likely under-invest in this tooling.
Engineering effectiveness is what it is called at Twitter, here’s what other orgs call it:
Engineering Effectiveness is our name for what elsewhere might be called Developer Tools, Developer Productivity, Engineering Infrastructure, or Developer Efficiency. We provide the tools and processes that allow the rest of Twitter engineers to do their job, focusing on the things that are used by most Twitter engineers and which are not super Twitter specific: build tools, continuous integration systems, source control, and so on.











