#entertainment licensing

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Career Expert Interview: Entertainment Licensing Sales Manager

NEW >> Career Expert Interview: Entertainment Licensing Sales Manager

Are you interested in fashion but don’t really want to go the Devil Wear Prada route? That’s okay, there are plenty of other ways to get into the industry that you may not have thought of. One of the jobs where you can get the opportunity to work with fashion everyday is through entertainment licensing. Jocelyn Torres is a National Account Sales Manager at Bioworld Merchandising. She has been…

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Spotify, Warner Bros. DC signs licensing deal to produce original podcast

Spotify, Warner Bros. DC signs licensing deal to produce original podcast

Spotify, Warner Bros. DC signs licensing deal to produce original podcast.

DC the home of Superman, Batman, Wonder Woman, Harley Quinn, The Joker and many more iconic DC Super Heroes and Super-Villains today announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts. Spotify, the audio streaming subscription service, is committed to an annual…

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Inox Leisure partners with NBA as exclusive multiplex partner

Inox Leisure partners with NBA as exclusive multiplex partner

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune.

As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including…

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Sony YAY kickstarts 124 city van activation campaign

Sony YAY kickstarts 124 city van activation campaign

With the summer vacations across India heating up, Sony YAY! the destination of unlimited happiness for kids, aims to take the masti several notches higher! With a massive 124 city van activation, Sony YAY! is all set to amplify its on-ground engagement with kids.

Right from experiencing kid’s favorite Honey-Bunny’s banter and camaraderie to the adventures of KickO in his unique style and swag,…

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Changing tides of the Indian licensing industry

Changing tides of the Indian licensing industry

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms…

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Mattel expands global licensing agreement with disney for Pixar Animation Studios

Mattel expands global licensing agreement with disney for Pixar Animation Studios

Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including “Onward,” as well as beloved titles, many of which are Academy Award® winners or nominees, “Coco,” “Finding Nemo,”…

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Yedaz by Shemaroo nominated for LIMA International Licensing Awards 2019

Yedaz by Shemaroo nominated for LIMA International Licensing Awards 2019

Yedaz – Bollywood Madness, Shemaroo Entertainment’s licensing & merchandising brand, has been officially nominated at the LIMA – International Licensing Awards 2019 under the ‘Entertainment/Character Live Action’ category. Considered as the most prestigious and globally-recognized honour in the licensing industry, Yedaz inclusion substantiates its unique, quirky and high-quality Bollywood…

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5 Signs a Character License Could Be a Retail Success

5 Signs a Character License Could Be a Retail Success

Mickey, Winnie, Frado, Harry and SpongeBob are billion dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one and it can be a winning formula for increasing your sales.

Kids and characters are big business. There are now more characters from books, TV shows, computer games and films than ever and when it comes to character licensing, the choice is…

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