Licensing Corner

India’s first and only Magazine on Brand Licensing & Merchandising!

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TfL appoints IMG to further grow its global brand licensing programme

TfL appoints IMG to further grow its global brand licensing programme IMG will manage and build TfL’s existing licensing programme by developing new categories both for the UK and overseas Distinctive iconography like the roundel, Johnston100 font, Tube map and moquette designs will all be available for brands to create authentic new products and experiences Transport for London (TfL) has…

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SuperGaming Partners With YouTube to Empower Content Creators Through Indus Insiders Program

SuperGaming Partners With YouTube to Empower Content Creators Through Indus Insiders Program ● SuperGaming, developer of MaskGun, PAC-MAN, and upcoming battle royale Indus will work with YouTube to support the career growth of India’s content creators ● This will happen through SuperGaming’s Indus Insiders content creators program which will feature YouTube-exclusive workshops for selected…

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SuperGaming Releases New Shooter Battle Stars With India's Leading Gaming YouTuber Techno Gamerz as Playable Hero

SuperGaming Releases New Shooter Battle Stars With India's Leading Gaming YouTuber Techno Gamerz as Playable Hero

SuperGaming Releases New Shooter Battle Stars With India’s Leading Gaming YouTuber Techno Gamerz as Playable Hero ● Battle Stars is out now on iOS and Android ● It has a playable hero and quest based on top gaming YouTuber Techno Gamerz ● Battle Stars will also feature a Mumbai hero and a map based on the city India’s leading game developer SuperGaming has revealed the country’s first hero…

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Brand Licensing Europe to immerse attendees in Location Based Experiences (LBE) theme for 2023

Brand Licensing Europe to immerse attendees in Location Based Experiences (LBE) theme for 2023

Brand Licensing Europe to immerse attendees in Location Based Experiences (LBE) theme for 2023 Europe’s leading event for licensing and brand extension – promises to fully immerse attendees at this year’s event thanks to its 2023 theme: Location Based Experiences (LBE).    BLE returns to ExCeL London from Wednesday 4 to Friday 6 October 2023 and visitor registration will open online in June. 140…

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PRIMARY WAVE MUSIC ANNOUNCES PARTNERSHIP WITH TIMES MUSIC

PRIMARY WAVE MUSIC ANNOUNCES PARTNERSHIP WITH TIMES MUSIC

PRIMARY WAVE MUSIC ANNOUNCES PARTNERSHIP WITH TIMES MUSIC Primary Wave Music, the world’s leading independent publisher of iconic and legendary music in the world, announced today their partnership with leading Indian record label and music publisher, Times Music. Times Music is a subsidiary of the Times of India Group, which includes interests in newspaper, magazines, radio, television,…

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Balenzia Launches it's First Franchise in Nexus Celebration Mall, Udaipur

Balenzia Launches it's First Franchise in Nexus Celebration Mall, Udaipur

Balenzia Launches it’s First Franchise in Nexus Celebration Mall, Udaipur Balenzia, India’s most loved socks brand announces the launch of its first franchisee outlet for Rajasthan at Nexus Celebration Mall, Udaipur. Balenzia Socks is thrilled to announce the opening of its inaugural franchise outlet in Rajasthan, situated at Nexus Celebration Mall in Udaipur. This comes after the opening of its…

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Step into a Galaxy Far, Far Away with Balenzia's Star Wars Sock Collection!

Step into a Galaxy Far, Far Away with Balenzia’s Star Wars Sock Collection Leading sock brand, Balenzia, has officially launched its highly-anticipated Star Wars collection. The collection features designs of beloved characters such as Darth Vader, Yoda, Chewbacca, and Luke Skywalker, among many others. The Star Wars collection comprises of a variety of sock styles, making it easy for fans to…

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Hong Kong Licensing Show brings together over 320 exhibitors

Hong Kong Licensing Show brings together over 320 exhibitors

Hong Kong Licensing Show brings together over 320 exhibitors Authorities explore diverse topics at concurrent conference More than 320 exhibitors gathered in Hong Kong to showcase over 550 brands and intellectual property (IP) items at the three-day Hong Kong International Licensing Show (HKILS) which concluded yesterday. The concurrent Asian Licensing Conference (ALC) brought together some 30…

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BOO the world’s cutest dog™ SHOP coming soon from THREADLESS!

BOO calendars and puzzles planned at calendar holdings BOO the world’s cutest dog™ SHOP coming soon from THREADLESS! Hip hip hooray for BOO!  Fans of BOO The World’s Cutest Dog™ can look forward to an expanded range of products featuring images of the famously adorable Pomeranian thanks to two licensing deals announced today by Spotlight Licensing. eCommerce company Threadless is launching a BOO…

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Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat

Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat Balenzia Socks, the leading brand of premium socks, announced the opening of their third store of 2023 at VR Mall in Surat. This marks the first Balenzia Socks store in Gujarat, and the brand is excited to be expanding its physical presence in the state with an exceptional flagship destination in…

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MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’

Mumbai Indians have been at the forefront of building a strong association with its paltan (fans) through a wide array of merchandise, and MI Shop (https://shop.mumbaiindians.com/) its online fan merchandising store, provides easy access to a range of authentic and affordable fan gear from leading brands. Today, ahead of WPL & IPL, MI Shop announced the launch of its official season fan…

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Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL There’s a new dawn set on India’s cricket. The recent sight of the Under-19 women’s team storming the pitch waving the tricolour, grabbing the first World Cup for India’s women’s cricket team – has warmed our hearts. However, only a handful of brands like Blissclub, Aditya Birla Capital, and Boost celebrated their victory. In…

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ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN

Brand extension agency Asembl has paired Perfetti Van Melle’s Chupa Chups with Kinrise Snackfood’s Poppin® popcorn for an exciting brand collaboration. ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN Poppin’s® Lolly Poppin® ready to eat popcorn is now crunching with delicious forever fun Chupa Chups flavoured glazes – Lolly Poppin® Chupa Chups Strawberry & Cream and Lolly…

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Balenzia Launches the officially licensed Rick and Morty Collection

Balenzia, India’s most loved socks brand, has announced the launch of its new collection inspired by the popular animated series, Rick and Morty. Balenzia Launches the officially licensed Rick and Morty Collection Balenzia has announced the launch of its highly anticipated Rick and Morty collection, further strengthening its lineup of premium socks. The collection features an exciting range of…

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Balenzia, Opens its first franchisee store at Infinity Mall, Malad

Balenzia, India’s most loved socks brand, has announced the opening of its first franchisee at Infinity Mall, Malad, Mumbai. This marks the second launch of the year for the brand and its first-ever franchisee. The move has generated a great deal of excitement from fans of the brand, as well as entrepreneurs looking to get in on the action. Balenzia, Opens its first franchisee store at Infinity…

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Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

Deepak Chahar is also the brand ambassador for TFG Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG India International cricketer Deepak Chahar is entering the gaming space with fantasy game platform TFG (Trade Fantasy Game). The venture marks his debut in the entrepreneurial space as the Co-founder along with wife Jaya Chahar who will serve as the CEO of JCDC Sports…

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