Scare away spending this Halloween?
Scare away spending this Halloween?
This Halloween, Americans are expected to spend a near-record amount of $8.8 billion on costumes and other decorations. While the holiday traditionally attracts a core of committed fans, many are also peer-pressured to jump into the festivity’s spending.
Ori Heffetz, professor of applied economics at Cornell University’s SC Johnson College of Business, is an expert on consumption and…
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