This has been languishing in my drafts since I went to Virginia - what? a month ago? - but I can now say for sure that it’s burnweed (Erechtites hieracifolia). Take good pictures of the leaves, kids! Maybe this time I’ll learn.
Shown here growing in a roadside meadow in a mountainous area. It likes disturbed/grazed/burned areas. These pictures show it being much prettier than the more recent ones.











