Nov 4, 2023
Havaianas / Book 50 years
DC: Marcello Serpa, Marcus Sulzbacher AD: Eric Benitez Agency: AlmapBBDO
26x34cm
euro 120,00
email if you want to buy : [email protected]
Havaianas created its first pair of sandals in 1962. In fact, the name Havaianas came from a Portuguese word meaning "HAWAIIANS" and the design idea was inspired by Zori, typical Japanese sandals. Yet the Brazilian sandal brand has evloved to deftly infuse culture and inspiration of its home, Brazil. Havaianas is filled with fascinating stories behind a dramatic transformation it has made - from a sandal maker targeting working class to a go-to brand for fashionistas today.
04/11/23