2012 36Boutiques WOMEN OF STYLE : Esmare Weideman
Here is a face you may recognise , Esmare Weideman, the CEO of Media24 is our third woman of style, as chosen by 36Boutiques. Another woman on top who has helped changed the role of media in South Africa. Having earned her stripes as a journalist, editor and media manager, Esmare knows what it takes to run a huge corporation having worked in the industry all these years. She had this to say about her role, “I know what it takes to find a fresh angle, to explain a complex issue in words that will benefit a specific market. I know what creativity it takes to produce a really good glamour shoot or food story. I think it’s great to have someone at the head of your company who knows when your publication goes to print.” After a brief stint at Fairlady, as the deputy editor, Esmare got the call for the Editor position at You/Huisgenoot in 2002 where she remained at the helm for 3 years. In 2011 she accepted the biggest job offer of her life, as the CEO of Media24, she had this to say, “I do understand the responsibility that rests on my shoulders, also to represent women in journalism at its highest level. I hope I will make them proud.” And so she does , and although she may miss the making those tough editorial decisions, her position as CEO is crucial in changing the way woman are perceived in media management at the highest level. Women like Esmare are shining stars in the industry; tough, determined and with a clear idea of the role they want to play in society. As a mother, Esmare and her family have had to make a few tough sacrifices in the past, but she is grateful for a caring husband who continues to stand by her side. As yet another woman who has contributed a great deal to the South African media industry, we salute Esmare as one of our Woman of Style (and substance).
We think Esmare would look amazing in this KluK CGDT , Brocade jacket, just the right amount of business meets style, for this woman on top (available on 36Boutiques, while stocks last).