Objectives – What the Brand Should Achieve (H2O Esports)
The main objective of H2O Esports is to build a recognisable and respected esports brand that competes at a regional level while also building a strong online presence. The brand is designed to appeal to competitive and casual fans who enjoy competitive multiplayer games.
One of the key objectives is to grow a loyal fanbase through social media, streaming, and consistent content. By using platforms such as YouTube and Twitch, H2O Esports aims to build a community around the team rather than just focusing on competition results, which helps create long-term support instead of short-term recognition.
Another important objective is to develop skilled players. H2O Esports aims to recruit players aged 15–21 and help them improve through structured weekly training and regular competition. This supports both player development and long-term success.
H2O Esports also aims to establish a strong visual identity using its blue water-themed branding. This includes consistent use of the logo, colours, and digital layouts across social media, and merchandise. A strong identity helps people recognise the team and build a community around them.
Another objective is to attract sponsors and partners in the future. By building a professional image, consistent branding, and an engaged audience, H2O Esports becomes more appealing to potential sponsors such as Monster and local businesses.
Finally, H2O Esports aims to create sustainable growth. The brand is not designed to grow too quickly, but instead to develop steadily overtime through strong community engagement, improving player performance, and smart digital marketing.
Overall, the objectives of H2O Esports focus on community, performance, branding, and long-term growth, rather than just short-term tournament success.
Kotler, P. and Keller, K.L. (2016) Marketing Management. 15th edn. Harlow: Pearson.
British Esports Federation (2024) Player Development and Grassroots Esports in the UK. Available at: https://britishesports.org
Newzoo (2024) Global Esports & Gaming Market Report. Available at: https://www.newzoo.com