#evaluation and effectiveness

[guycorbet]

Modern Aesop’s Fables: communications measurement

A modern Aesop's Fable on the difficulties with measuring communications effectively

This is written with huge thanks to Aesop’s original fable about the sun and the wind who had a bet about who could get a man to remove his jacket.

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[guycorbet]

A little humility (or realism), please.

The comms industry should temper its view of where it fits "A little humility, please"

The communications industry should temper its view of where it fits in the world. Too often PRs rush into a crisis with missionary zeal. If only the communications had been better all the drama could have been avoided, they say. (more…)

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[guycorbet]

Why are we still having a “how to measure PR” debate?

Why are we still having a “how to measure PR” debate? | @GuyCorbet and @MikeDDaniels

This interview first appeared over at PRmoment.com on 7 September 2016, written by Ben Smith.

This month sees the return of AMEC’s Measurement Month so I thought it was an apt time to ask a few broad brush questions to the guys at The Measurement Practice about the measurement of public relations.

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[guycorbet]

The Measurement Practice set up to improve comms evaluation and planning

The Measurement Practice set up to better assess, understand and improve the value of comms

Helping brands and agencies better understand and improve the value of their communications

A group of highly experienced communications measurement professionals have set up The Measurement Practice (TMP) to help businesses, organisations and agencies bridge the gap between the promise and delivery of communications measurement.

It will help in-house and agency communications teams make sure…

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