#exchangewire

[adtechhub]

Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping to move the industry along? ExchangeWire speak with Maggie Mesa (pictured below), VP Mobile Business Development, OpenX, who explai

[adtechhub]

Tracking Ad Trading and the Exchange Marketplace

[adtechhub]

Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising eco-system in Ge

[blogbyburt]

ExchangeWire: Carl Nelvig, VP R&D, Burt - Media Versus Creatives: Should There Really Be A Dilemna In Display?

A follow-up to the previous post on the complexity of media and creative parameters in display advertising has been published at the ExchangeWire website today. It is a highly relevant topic if we wish to raise the value of display advertising in order to monetize it better and make it deliver better results for branding purposes. We strongly beleive that the future of display advertising is bright and our concepts and products are developed to make a significant contribution to it.

You can read the whole post here.

It will be very interesting to hear the panel discussions on the current state of display in the Nordics, since it seems to be quite a controversial topics especially when it comes to RTB. 

Not the least to take part of the Fireside chat on The Future of Display in The Nordic Region, featuring our very own CEO Gustav von Sydow.

[blogbyburt]

ExchangeWire: Carl Nelvig, VP R&D, Burt - The Da Vinci Dilemna Of Online Branding: The (In)compatibility Of Creativeness And Media In Online Display Advertising

Following up an interview with Gustav, another fellow Burtling is being featured at the ExchangeWire. This time it is Carl Nelvig, VP R&D, sharing his thoughts on the essential and unavoidable problem of display advertising: the (in)compatibility of creativeness and media.

Read the whole post here.

Gustav von Sydow, CEO, Burt is speaking at the upcoming ATS Stockholm event on May 24. Tickets are now on sale for the Nordics first data-driven advertising conference.