May 8, 2021
The Shutter Shak, built in 1976, L.A., housed a photo developing business, now houses a camera museum.
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The Shutter Shak, built in 1976, L.A., housed a photo developing business, now houses a camera museum.
Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform
Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform
Frost Prioleau is CEO of Simpli.Fi, a demand-side ad platform based in Fort Worth, Texas, that handles all kinds of online advertising from desktop display to mobile to the hottest new platforms, Connected and Smart TVs. TVRev talked with Prioleau about the huge jumps in ad spend his company is seeing especially on Connected TV during the pandemic, what kinds of programming is working best, and…
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Currently, programmatic thought imposes itself everywhere. Both natural as well as cultural sciences tend to show that every finalistic and causal “explanation” is condemned to failure. Finalistic explanations have failed because they explain the present according to the future, that is, the concrete according to the abstraction “not yet.” And causal explanations have failed because they explain the present according to the past, that is, the concrete according to the abstraction “no longer.” It is possible to observe the same imposition of programmatic thought within the arts. Every current tendency demonstrates that reality is progressively experienced as an absurd game of chance, as a “happening.” But it is above all in the field of politics that the imposition of programmatic thought reveals its essence. If society’s behavior is progressively experienced and interpreted as absurdly programmed by programs without aim or purpose, the problem of freedom, which is the problem of politics, becomes inconceivable. From a programmatic perspective, politics, and therefore history, comes to an end.
Vilém Flusser- Post-History
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Advertisers take action on brand safety
Brand safety concerns are growing. According to a survey commissioned by Oath and conducted in April by the research firm Advertiser Perceptions, 99% of advertisers concerned about their ads appearing in brand safe environments, and 58% said they were more concerned about brand safety this year than they were in 2017.
Oath learned advertisers thoughts on brand safety, and the action they are taking to ensure the integrity of their brands through the survey.
Check out the Brand Safety Infographic to find out more.
For more information or advertising inquiries, please contact us.
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Machine Learning is Critical in Programmatic Advertising
Machine Learning is Critical in Programmatic Advertising
If programmatic advertising is the car you are driving, machine language is what you will find powering your vehicle. Not all buying services and advertising agencies use it, and not all the ones that do can get the job done efficiently. Make sure the company you partner with has the right tools and the knowledge to use them.
Algorithms can process massive amounts of data, analyze what it does,…
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Oscar Romero's Update: Growing Sustainably: Q&A with Gavin Stirrat, VP Europe, Partner Services, OpenX http://dlvr.it/QT7qQ3