adtechhub

#programmatic #advertising #display #digital #technology #marketing

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Dynamic Creative Optimization (DCO) steht als Technologie für einen logischen Schritt im Programamtic Advertising. Advertiser können damit an Targeting-Kriterien angepasste Werbemittel dynamisch in skalierbarer Reichweite ausliefern.

[adtechhub]

The music artist Laurie Anderson once said that virtual reality (VR) would never be true to life until developers “put some dirt” in it. She’d probably find the level of grit in the New York Times’ new VR venture encouraging.

[adtechhub]

Next Month (in September 2017), Apple will release new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad tech industry and create new winners and losers.

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I’ve covered header bidding from a few different angles on this site in the past few months, from how it works and helps publishers earn more revenue, to documenting how specific companies integrate with real publishers.

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Upcoming SlideShare Loading in …5 × What is Real time bidding (DSP, SSP, DMP, ATD, ITD) 1. NEO DIGITAL ADVERTISING Mutlu Dogus Yildirim AD EXCHANGE DSP SSP PRIVATE EXCHANGE DMP AGENCY TRADING DESK AD NETWORK AMP RTB 2. Once upon a time... Few advertisers, few publishers, few problems ADLINE.CO 3.

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There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months is not the be underestimated.

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Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile. For marketing leaders new to programmatic and the implications of mobile, here's a primer.

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Display advertising hasn’t always been a favorite in the world of digital marketing, nor did it make the prettiest of debuts. Ads that lacked relevance weren’t interesting, and were, well—spammy (there, we said it!)—and they also didn’t create much of a fan base among marketers.

[adtechhub]

Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time bidding (RTB) auction, where ads are sold based on the audience data available to the advertiser at the moment the impression is served.

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Much is talked about viewability and vCPM in the past. Every now and then, there are discussions from ‘inventory sales’ side as to how to price the vCPM to maintain the costs, quality of the content and keep the advertiser happy.

[adtechhub]

I’ve gone over what header bidding is in an earlier post and some of the key differences versus traditional tag based setups, but I’ve always strived to technical bluntness on this site as well, hence the diagram and step-by-step path below.

[adtechhub]

For more than three years Mobio has been promoting mobile apps by acquiring installs. When we started out, the mobile ad had just been introduced on Facebook, and it didn’t exist yet in VKontakte or Odnoklassniki. It was easy and cheap to get installs after getting an app into the top positions.

[adtechhub]

The importance of a cross-screen strategy has long been talked-up; but a number of striking statistics were published in 2016 that demonstrated the importance of such an approach like never before.

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Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to scaled programmatic inventory. There are, however, challenges unique to certain markets in the region that publishers need to look out for.

[adtechhub]

Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping to move the industry along? ExchangeWire speak with Maggie Mesa (pictured below), VP Mobile Business Development, OpenX, who explai

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He added that advertisers too need to take responsibility by focusing on quality ad placements rather than cheap inventory.

[adtechhub]

Google purged itself of 1.7 billion bad ads last year - more than double the number it axed in 2015 - a fact which belies a problem set to swell unless more advertisers refuse to turn a blind eye to inflated numbers caused by ad fraud.