Jul 27, 2015
Will price wars destroy the possibility of a Patient Sales Force & Patient-centricity?
Will price destroy the possibility of a Patient Sales Force & Patient-centricity?
Summary: after a decade or more of having the Biopharma industry wrestle to embrace Patient-centricity, and with it the opportunity to create patient demand and loyalty for more expensive, branded treatments, a chasm is growing which could derail it all.
As always, a true issue for marketers can often be the culmination of many discussions, news, interviews, charts and stats. This week an issue…
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