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Biopharma listened! IMS reports on health apps improving

IMS is a highly trusted source of news and data for the entire healthcare industry. But often the focus is on Biopharma — and in this one specific instance — a new update on their tracking the evolution of health apps for patients and doctors.

They report that as of end of 2015, there were over 165,000 health-related apps in the market. In this report, IMS analyzed over 26,000 of these apps.…

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#Biotech #content #customer journey #customer-centricity #digital marketing #IMS #MCM #mHealth Apps #patient needs #Pharma #User Experience #UX

In health is the notion of "Trust" as important as a good User Experience? A new study offers the stunning truth.

In health is the notion of “Trust” as important as a good User Experience? A new study offers the stunning truth.

Summary: one new study by Makovsky/Kelton delves into the latest trends of online behavior and the issue of trust among key audiences and healthcare. The results seem to indicate that a good User Experience is almost as important as the source, if not more! Read on for the story and stats, and a few helpful conclusions.

Are we really so superficial? Or have we as consumers finally reached that…

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In health is the notion of "Trust" as important as a good User Experience? A new study offers the stunning truth.

In health is the notion of “Trust” as important as a good User Experience? A new study offers the stunning truth.

Summary: one new study by Makovsky/Kelton delve into the latest trends of online behavior and the issue of trust among key audiences and healthcare. The results seem to indicate that a good User Experience is almost as important as the source, if not more! Read on for the story and stats, and a few helpful conclusions.

Are we really so superficial? Or have we as consumers finally reached that…

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100,000 doctors in school now will NOT go into practice. Why is this good news?

Why would 100,000 doctors currently in medical school not go into practice? Why would they turn away from serving patients and following their mission? And why is this potentially good news?

There are many reasons, some obvious, some not. I am shocked by the number, but not surprised. And you know what, it makes sense. Let’s look at the debate and review some technologies changing health care…

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Does Biopharma "get" the role of caregiver? Do any of us really market to their needs? Ask 65 million people. (Part 1 of 2).

Does Biopharma “get” the role of caregiver? Do any of us really market to their needs? Ask 65 million people. (Part 1 of 2).

Summary:65 million caregivers. Their role is often undefined, undeserved and undersupported. Are we as marketers, and as human beings, missing out on a key audience and the opportunity to engage with a key Influencer? Caregivers challenges are formidable — there must be ways to help. While this is an ever-growing part of the population, we as brand marketers in healthcare need them on our side —…

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#customer-centricity #CX #digital marketing #ECO-SYSTEM #patient needs #Pharma #User Experience #UX

Biopharma listened! IMS reports on health apps improving

IMS is a highly trusted source of news and data for the entire healthcare industry. But often the focus is on Biopharma — and in this one specific instance — a new update on their tracking the evolution of health apps for patients and doctors.

They report that as of end of 2015, there were over 165,000 health-related apps in the market. In this report, IMS analyzed over 26,000 of these apps.…

View On WordPress

#Biotech #content #customer journey #customer-centricity #digital marketing #IMS #MCM #mHealth Apps #patient needs #Pharma #User Experience #UX

Surprise! EHR's are hurting not helping the doctor /patient relationship.

Surprise! EHR’s are hurting not helping the doctor /patient relationship.

Summary: A healthy Patient-Doctor relationship is the core of all healthcare. This reports on a JAMA* study as well as one brilliant doctors’ personal view on the impact of EHR’s on that hallowed relationship.

When JAMApublishes a study, everyone pays attention. But this was not a clinical study; this was research into the impact of EHR’s (Electronic Health Records) on the patient-doctor…

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#customer-centricity #digital marketing #Electronic Health Records #JAMA #patient-centricity #User Experience #UX

Can Twitter really tell you which hospital offers the best care?

Healthcare and Social is a fast-changing landscape. While Biopharma manufacturers have been slow to adopt social strategies and presence many hospitals use Twitter aggressively to engage with their patients, and influence hospital choice through seeking satisfaction comments. This is certainly true with “Likes” on hospital Facebook pages. But a “Like” in some ways is more passive than a posted…

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Will price wars destroy the possibility of a Patient Sales Force & Patient-centricity?

Will price destroy the possibility of a Patient Sales Force & Patient-centricity?

Summary: after a decade or more of having the Biopharma industry wrestle to embrace Patient-centricity, and with it the opportunity to create patient demand and loyalty for more expensive, branded treatments, a chasm is growing which could derail it all.

As always, a true issue for marketers can often be the culmination of many discussions, news, interviews, charts and stats. This week an issue…

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#adherence #excubator #Formulary #Novartis #patient-centric

3 Ingredients to create a Patient Sales Force

This is such an important topic that I will provide three case studies in three separate posts. This one will focus on MS Atrium/Aubagio for MS.

Summary: Once again, healthcare tidal forces come into play:

The rise of consumerism with the commensurate shifting of cost burden and care to patients

Doctor’s lack of time & potential lack of Rx control (only 39% left in private…

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#Aubagio #Formulary #multiple sclerosis #Patient empowerment #Patient support #Pharma Brands #Pharmaceutical marketing #Sales Force #UX

A Letter from the President of AMTRAK: what do you think?

I am a loyal AMTRAK user — and complainer. I’ve seen enough great railroads to know how primitive ours is. Yet, it is what it is. At this moment, I want to share the letter I received from the AMTRAK president. I found it quite moving and appropriate. But others might not.

Here it is:

A message from President and CEO Joe Boardman View as a web page A…

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Video + Emotion + Customer Experience = the Magic Mix?

Video + Emotion + Customer Experience = the magic mix?

The three inputs for this post are: Millennials’ overall growth in video consumption, the role of emotion in moving people to believe in a treatment, and the almighty Customer Experience which delivers it all.

We are all in the business of decision-making; in some cases, as marketers, we are in charge of creating decision-making moments and messages.

Is Video + Emotion + Customer Experience =…

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#@alfredoneil #Accenture #content #customer experience #customer journey #customer-centricity #digital marketing #Millennial #video #YouTube

Part 2: HCP Marketing: The enemy is Time

Summary: On Part 1 I posted last week, I stated a number of factors that focused on why HCP’s are so hard to impact and engage these days. Yes there is plethora of means to do so, but there are also many barriers. The main one is they have no time!

This post focuses on the App-mania…the challenges HCP’s face as they try to work with their patients, satisfaction ratings and Outcomes.

Let’s look…

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Part 1: HCP Marketing: The real enemy is Time & poor Customer Experience

summary: My last Linkedin entry spoke to the Omni-channel doctor. How did they become Omni-channel customers? What market forces have made them information-grazers? What can we do about it? There are many reasons – several of which I lay out here for discussion. This topic is complex and thus I am breaking it into several parts. This is Part 1.

Healthcare Professional marketing today? We’re in…

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Business jargon: the new The Tower of Babel starts with “Consumer”.

Business jargon: the new The Tower of Babel starts with "Consumer".

Summary: A recent piece from HealthCare Dive focuses on the huge uptick in the use of certain terms in business and questions whether they have lost their meaning. I would argue in the Age of (needed) Authenticity, we all need to think harder about what words we are using to convey strategies and ideas and not just pablum.

We live in a verbal jungle of clichés and jargon — and we accept that…

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#Biotech #content #CRM #customer experience #customer journey #customer-centricity #digital marketing #ECO-SYSTEM #health #Janssen #marketing #MCM #multi-channel marketing #patient journey #patient needs #Pharma Brands #storytelling #User Experience

Chicken Little and Customer Experience

Summary: this post discusses the collision between expectations based on our customer-centric world and the failure of many business to address the need for an almost obsessive focus on Customer Experience (and measurement!) The CMO Council issued a stunning report on the need for better Customer Experiences but also the utter lack of alignment to make it happen. I am including all industries not…

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