We have a series of articles giving tips on personal branding, highlighting some important issues and ways to develop or improve personal brand awareness
Improving personal branding should be an integral element of any executive job search as it can help differentiate people at the very highest level within organisations. It can also help improve how people engage at executive board-level, job search effectiveness and executive interview performance. Personal branding therefore relates to behaviours, attitudes and the way people interact with each other. These are controllable elements, where simple adjustments and fine-tuning can have a dramatic impact on how people are perceived by others.
It is important to modify / optimise personal branding elements for executives to maximise chances in a competitive job market. This is why we have written a series of articles on developing personal branding, including strategies, brand awareness and creating a strong personal brand image. We will be adding to these articles in due course, plus including case studies and examples of different scenarios we have helped some of our customers overcome key issues and improve effectiveness. There are many branding elements all of which come together to define a personal brand.