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THE MAGIC FORMULA
THE MAGIC FORMULA REVEALED IN TODAY's POST...
Experienced Creativity An experienced creative team, company, or individual has developed the ability to manifest their breed of creativity consistently over a sustained period of time. I.e. the difference between a “one hit wonder” and Michael Jackson. + Flawless Execution When the experience of a brand or product is an ideal manifestation of the campaign story and over-arching brand promise. +…
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EXPERIENCED CREATIVITY
THE RULES OF MAGIC: EXPERIENCED CREATIVITY
Inherently everyone is creative. We don’t all utilize the same mediums of expression, but when we are born we all have significant creative potential. The X factor is whether that creativity will be encouraged, nurtured, and touched by serendipitous opportunity. When I refer to “experienced creativity” as a critical part in manifesting magic, I am pointing to creativity that has been exposed…
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