SHEER EXCLUSIVE: ARTISTS TO KNOW: SAYOKO OSADA
Originally from Tokyo and currently based in NYC, Sayoko Osada is an experiential/spatial designer who believes an “environment is worth a million words.” While designing activations for iconic brands like Nike, Google, HYPEBEAST, Proenza Schouler and many more, Sayoko effortlessly captures the identities, emotions, and stories of her clients.
SHEER: Tell us a little bit about yourself.
SAYOKO OSADA: My name is Sayoko. I am an experiential designer creating environments based on identities, emotions, and stories and currently living in NYC. Born and raised in Tokyo, when I was 13, I moved with my family to Ohio where I was basically the only foreigner in a predominantly white school. Unable to speak English, I did whatever I could to communicate and connect beyond words.
Through those years of being lost in translation, I discovered my passion for multi-sensory communication and identities.
SHEER: How did your passions and interests growing up develop into pursuing a career in experiential design?
SO: I’ve always been into art, so I studied architecture because it was the most multi-dimensional creative discipline I knew at the time. Once I realized architecture wasn’t about environments designed to sensorially convey messages, I tried to get into set design or exhibit design towards the end of college. Instead I stumbled upon experiential marketing. I never thought about designing for marketing and I didn’t even know that was an option. But designing for brands came naturally to me because it was all about unfolding worlds for people to experience identities through the way it feels and flows. READ MORE AT SHEERWORLDWIDE.COM
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