COMPANY VISIT TO DANGDANG.COM!
Huge shout out to the many staff that welcomed us with a warm reception last week as the Dawgs explored the offices of dangdang.com.
The huge online book retailer was very forthcoming with its vision for the future which included big data, AI, online instruction videos, and a surprising focus on paper books and brick and mortar stores. Yes, the e-commerce giant was happy to share that it believes the Chinese people are making a shift back to physical books and they are ready to provide for it. They explained that although the brick and mortar locations are a smaller part of the business model and to small extent losing the company money, they will remain open in preparation for the cultural shift back to hard covers. The company seemed satisfied with their data in support of such a bold prediction.
While Amazon and other e-commerce retailers in the US focus on e-book sales and promoting online readers like Audible this thriving company is taking a different approach. It will interesting to watch this company’s progress over the next few years.