Internet Marketing for Exporters: Pros & Cons
(Source: http://www.icmis.net/)
The world has become more interconnected since the 16th century, with trading lines now crisscrossing every territory on the Earth. Information and Communications Technology has been the key in the trade that now takes place between all nations. The latest revolution in business communications comes from the use of the Internet. In Exports, the whole world is a Market Place for the Exporter. The Target Audience of the exporter is present everywhere. Any person having the desire and purchasing power to purchase the product, which the exporter is ready to sell is a Prospective Client of the Exporter. As the world becomes more of a “global village,” the company that exports and markets its products through the Internet takes advantage of a medium that reaches across culture and across region.
The Advantages of Information Technology in Export Marketing
Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience.
Exporters can reach a wide audience for a small fraction of traditional advertising budgets.
The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, exporters have the advantage of appealing to the clients in a medium that can bring results quickly.
Exporters using internet marketing also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Internet marketing campaign can be traced, measured, and tested, in many cases through the use of an ad server.
The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, exporters can determine which messages or offerings are more appealing to the audience. The results of the campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action.
Internet marketing provides the exporters, a chance to showcase its products through Images and videos, which helps the clients to understand what they are going to get even before the payment is made. This helps in the process of Confidence Building which gradually establishes the customer satisfaction.
Online Payment mechanisms such as Paypal, Credit Cards, EBS etc are a good option for the Buyer worldwide to make Payments for the desired products sitting anywhere in the world. This removes the compulsion of going to one’s local Banker to make the Payment.
However, from the buyer’s perspective, the inability of shoppers to touch, to smell, to taste, and “to try on” tangible goods before making an online purchase can be limiting. However, there is an industry standard for eCommerce vendors to reassure customers that, fully faith can be shown in purchasing the imported products, which are exported by the Indian exporters. Information security is important both to the exporters and clients that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not believe that their personal information will remain private.