Ian Sinclair writes beloved best selling books about cities and places. His latest book, Living with Buildings, was inspired by a forthcoming Wellcome Collection exhibition of the same name. To celebrate the book, Brick Lane Bookshop have offered up their window space for two weeks from 12th November. The Brief is to work in a team (Illustration/Animation together with Architecture) to create an arresting piece of artwork that represents the essence of Ians Book. They would love us to incorporate Ian’s cover as a strong visual element. This will create exciting media coverage for the people who win the project.
Initial Ideas and Mind-maps
First we decided on a group. We met a lovely girl called Reem (also my sister’s name) and decided to form a group. This meant that, Cat, Olga, Reem and I would be working together.
To get started I read through the extract of the book that we have been given on the brief to understand the premise of the novel and what the author Iain Sinclair is trying to communicate . We also decided as a group that we would go to the Wellcome collection to spark ideas and understand more about the ideas in relation with this project. The welcome collection was very interesting and I found that I learnt a lot about something I never considered much before, this idea of how the built environment can impact our mental and emotional health. From buildings that are built weakly (like the Grenfell tower) compared to buildings that are proven to heal people like a hospital in which specific colors are used to make people feel happy and positive, therefore healing them. (Some notes out of my RSJ are shown above.)
When we started considering possible ideas about how best to communicate the idea of a relationship between people and buildings, we felt that the simplest and most easy way to communicate it would be to physically use imagery of buildings (or a skyline) with figures involved somehow. We had much discussion about whether this was too obvious a route however did many mind maps considering ideas and ways in which we could convey this idea. We also really wanted to try to incorporate a moving element in the window display. We felt that a moving element would be incredibly eye catching and would stop a passer by. We contemplated about how would do this and then decided on the idea of using lights within our window piece. This would create the effect of a moving element depending on how we were to program the lights but would also be stationary LEDs and therefore would be easy to maintain and understand. (We would have to go to hack space to tell them how we would want our lights to work).
We thought about the simplicity of last years winners, who’s window display consisted of a large orange clock. This was eye catching because of it’s color and had a moving element (a hand that was stuck). We wanted to make sure that our idea was as simple and strong as this one, whilst incorporating the idea of using light.
Some initial ideas are seen below:
We had a list of questions for Geoff during our first crit when we presentated our initial ideas.
Can we include lights?- Yes
Could we use text & art drawing directly onto the window?- yes
How high is the window display itself? - Won’t know till the idea is picked
Do we need to keep the shop visible through the window display?- no
We then went on to discuss some more ideas. These included:
Using beams, scaffolding and cranes to represent revjuvenation and development.
We also discussed the idea of humanising buildings to give them character and personality. The buildings could breath and come alive, to combine our ideas of using the human form and the 3D buildings.
We need to consider how to signify an unhealthy building compared to a healthy building and consider different ways of showing this. Such as breaking down, holes, warning signs, for unhealthy building, compared to upright, modern building, that has been cared for and tended to.
Consider idea using shadows, or a suggestion of a figure.
WE WON THE COMPETITON. SO NOW COMES TO PUTTING OUR IDEA TOGETHER.
We started off by thinking about how we could best communicate the essence of the book. We were thinking about the relationship between buildings and humans and how we as humans can be so effected by the built environments around us. This concept was very important for us to communicate. We understood by the reading of the extracts and book that Ian Sinclair discusses how the health of a building can really impact the health of us, both mentally and physically. This is one of the reasons we wanted to use the light effects going from a low light to a strong light to represent growth of a building from unhealthy to healthy. This, as well as the buildings leaning on each other until being fully upright. These decisions paired with the walking character we designed to go from more abstracted to fully clear are mean't to communicate this idea of a relationship between the two. The use of the character walking was also a decision we made to communicate this concept of exploration, through cities, areas, such London, Marseille, Mexico, etc but not only this idea of Ian's personal travels but rather all of our travels through our individual built environments and how they can impact us. A huge part of our inspiration initially and the way that we really started to pick apart what Ian was communicating was by going to see the Living with buildings exhibition at the Wellcome Collection. We were inspired by the construction of the space, the colours that were used on the beams, as well as many of the examples used in the space, and it was initially what inspired us to want to make more of a 3D piece rather than sticking to a flatter design. It also really helped us understand how to catch the eye of a passer by.