This Week’s Internet Marketing Quick Tip: Increase Sales Conversions by Integrating Video Call-To-Action into Your Email Marke
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This Week’s Internet Marketing Quick Tip: Increase Sales Conversions by Integrating Video Call-To-Action into Your Email Marke
So you’ve been sending your newsletter or your email advertisements out, but what is your rate of return? Email Marketing seems inexpensive and straightforward doesn’t it? Are the results of your email marketing efforts leading to over 50% of your revenue? These are a few questions to seriously think about when determining how you want to make more money. The secret to very successful email marketing is to give your subscribers as close to a live experience as possible. Each day people are forced to read everything from web pages to emails. If you can make people feel as if they are sitting right in front of you the effectiveness of your email marketing campaign will skyrocket. As I call it, video call-to-action is a great way to elicit this feeling of being in front of you. I have listed a few steps on getting started with integrating video call-to-action into your email campaigns below
Tips to get started with adding video with your email campaigns:
1. Keep your email campaigns/designs short and to the point.
2. Be sure to segment your email list to customize your video to each group of individuals (even if this means doing a few videos)
3. Be sure to make it apparent of where the video link is from the email. Remember, let the video do the talking, not the email. Less is more.
4. Setup your web cam.
5. Setup your recording software. I personally use My Screen Cam. It is free to download and makes capturing your videos and saving them quick and easy.
6. When you are finished recording your video try touching it up with either an imovie or Windows Movie Maker.
7. Upload your video online. 2 free ways to do this are through drop.io and vimeo.com. They are both easy to use.
8. Simply make sure your links are setup from the email campaign to the video page and you are all set.
If you are looking to send separate personalized video emails to others for free I would suggest using EYEJOT. It is a free tool that allows you to record your video, choose the person that you want to send it to and click send. Your recipient will receive the email with a link to your video. Your video will play automatically once they click over to it.
For more information on this topic, please contact me at [email protected]. Also, be sure to check out my company website, www.phase2solutions.net. Thank you!
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