How much does it cost to reach 1,000 people?
Would you rather pay $32.00 or $.25 to reach 1,000 people?
(prices in above chart by moz.com, Brian Carter)
Most likely, it's $0.25 cents.
All social media channels have ads and paid spots (or will), and, depending on audience and goals, they all can help drive results.
Facebook just has the biggest bang (and we mean BIG bang) for your buck right now. 1.2 billion active users (monthly), incredible data (as in everything but the kitchen sink kind of data) and crazy results make Facebook ads a must.
According to Brian Carter on moz.com,
“Facebook Ads are the biggest marketing opportunity ever."
They can reach as many people or more people as radio or TV, and in whatever country.
The minimum spend is just $1 per day.
"In other words, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable."
What about organic reach you ask? The fact is organic reach is projected to bottom out. They are projected to work at 0% in the near future. Zero percent.
Social@Ogilvy recently reported
“…organic reach dropped from 16 percent of followers of brand pages in 2012 to 6 percent in February 2014.”
“…is on it’s way to hitting 0% “…”
For information on Facebook's rationale for paid vs. organic, read Facebook's Brian Boland blog.
So...bottom line, start making some ads.
Consider in your planning the three main elements that can make them incredibly successful:
The Target (who will see)
The Creative (what they will see)
The Call to Action Buttons (what you want them to do)
We're going to cover off in more detail each of these areas in upcoming posts - for now we've included a Facebook document with the current ad placements and specs.
Remember as you plan to make the creative relevant, as custom as possible, to each of your targets. One of the many benefits of digital marketing is the ability to serve different assets and versions (tens, hundreds, even thousands). You can't do that in TV, or print or radio.
Some of our Clients have used sizzlepig to save lots of time and make more Facebook ads than they originally planned. They inspired us to make some blueprints with the sizes built in...check out our video on how to make lots of images for Facebook ads fast using our new templates.
(click on the chart below for this spreadsheet available on Google Drive)
