#SocialMediaTrends 2017 5. #Chatbots Chatbots are a kind of #ArtificialIntelligence that can have a #conversation with someone. #Facebook had integrated them within #FacebookMessenger, and #businesses are now using them to #communicate with #customers. Chatbots are already helping businesses improve #CustomerService by quickly responding to their comments and questions. You can only expect the tool to become more popular in 2017 — especially since #socialmedia sites are doing everything they can to keep people on their platform instead of navigating away to a business #website. It’s still early days, but chatbots already have the intelligence and ability to help people consume #content, answer questions, and complete transaction. More than a third of people already prefer social media over a phone call for customer support. #Millennials want self-service and like to resolve their customer service issues mainly technology as it’s fast, efficient, and brief. Soon, brands might not bother having a website at all, and conduct all their #CustomerRelations through social media. (at Courtyard by Marriott Mumbai International Airport)