Facebook or Groupon
Taking advantages of discount offers and coupons is not something new. In fact, you could say that Groupon is a veteran on the online offers game. But now, Facebook is giving Groupon a run for its money.
In 2008, Andrew Mason started the concept of a deal-of-the-day website in Chicago, giving out discounted gift certificates usable at local and national companies in the state. It was an awesome idea, and soon enough, it spread worldwide and gave discounts to millions of people around the world. The only downside though, is that while you do get discounts for the companies and stores that you like, you still get a smattering of advertisements for services and stuff that you can’t care a whit for, filling your email inbox with offers you are not even interested in. Enter Facebook Offers. Launched early in 2012, this new Facebook feature let the companies whose Pages you liked post their offers on your timeline. You finally get targeted offers that you would care for. Not only that, you also have the option to share it to your friends who would also like the offer. While the benefits for consumers does not beg any explanation, for companies, this would mean a wider net of exposure for their businesses. The “word of mouth” phenomena will obviously mean additional promotion for free. We already know the power social media weilds in promoting articles and memes online. Facebook is giving companies the power to use social networking to their advantage in ways that was better than before. It’s empowering consumers as well, giving them the choice to get offers only from the companies that they like. Whether you’re a consumer looking out for the next awesome deal, or a business owner trying to gain more customers, you can’t go wrong with Facebook Offers. It’s easy, convenient, and readily sharaeable! So give it a shot today.
