#facebookpaper

[kkongkhingg-blog]

เห้ยยยแกรรร มันดีอ่ะ ใครเบื่อเฟสบุ้คเดิมๆแล้วเปลี่ยนมาใช้ตัวนี้ได้ อย่างดีอ่ะ เก๋ที่สุด #facebookpaper คือแบบสุดๆอ่ะ #usappleidเท่านั้นน้า ##หาวิธีสมัครusappleidได้ที่อากู๋เลย #บอกเลยแจ่มจิง

[babblrco]

What’s New With Facebook’s Paper?

Facebook’s mobile content aggregator/creator has been around just over a month: here’s what we think about it.

What does “social media” mean? We use the words “social media” to describe our online interactions as well as the platforms we use like Facebook or Twitter. There is a social media “space” and industry. There are social media specialists. Companies devise social media strategies but what is it, actually?

To us here at Babblr, social media is quite simple: it is a conversation. A conversation is a social layer, a social medium, that we construct when we’re together. It is a constantly evolving membrane through which we let our ideas and emotions flow to other people. Conversations happen instantly and they change constantly. The volume naturally increases and decreases. The subject instantly changes as one idea transforms into another and people add their own information to it.

Does Facebook Paper add to our ability to communicate and share? Sure it does but only in the sense that we now have another option in a lineup of virtually indistinguishable apps. It has nice visuals, cool UI/UX, but how does it differ from the original Facebook Messenger app other than a different layout and some added publishing features? Furthermore, how does it differ from Flipboard, Feedly, and others?

PayPal co-founder Peter Thiel started a venture capital group several years ago called the Founders Fund whose manifesto included a clever sentence which reads, “We wanted flying cars, instead we got 140 characters.” That’s how we feel here at babblr and when you stop and think about it you begin to realize that everyone is just tinkering with the same wheel instead of reinventing it. It’s 2014 and people are still flipping between social media apps to check for notifications. We’re still sharing things and then waiting for someone to respond. It’s time for a better way. It’s time to evolve. We think that babblr is the next step.

[billmaher]

facebook paper (video)

HBO Real Time Feb. 21, 2014

[freddycounsell]

Facebook launch new App...Paper!

Facebook's Paper app pulls in stories, photos, videos and links from the user's Facebook feed - alongside Facebook's own notification bar and action buttons.

All stories are displayed on a customisable picture-led grid, and the app has been designed to make it easier to share content with other people.

Users can also browse content and read stories from partner publications, as well as customise which categories they see.

The response to the App has been largely positive – it was released in the USA on the 3/2/14, reaching number 4 on the iTunes download store within hours of release. It has already been touted to make the existing Facebook app redundant.

New behaviours bring new data. New data brings new advertising options. Paper is a big step forward in the way businesses can reach and engage with their customers. The old rules still apply but Paper makes Facebook advertising feel more natural. When it doesn’t, we’ll be quick to turn off. Intrusion and irrelevance from advertisers will be particularly obvious in Paper. Those that stand out in this way will not go down well and it’s in Facebook’s interest to avoid such.

[dothtml]

Facebook paper photo tilt feature in HTML5

[meganpura-blog]

Facebook Paper

Overview:

Facebook’s latest stand alone app, “Paper”, is a­ new way to explore and share stories from friends and the world around you. Paper doesn’t replace the existing Facebook app (or at least that’s not the intention of Facebook), it’s a completely different and techy way of digesting Facebook’s content as well as content from well-known external sources, like Time or ESPN. It’s user interface (UI) will be simple, fast, and highly visual, with photo and video content as the focal point. Videos will fill a phone’s entire screen and a simple tilt of the iphone will expand high-res photos. A user will be able to browse through Paper using simple, natural movements, such as the swipe of a finger.

        The Details:

Paper is a solution for users who have moved away from the clunkly UI of the current Facebook app and have opted for simpiler platforms (those who have used the “personal news magazine” app Flipboard will see a lot of similarities). Paper gets rid of nearly all buttons and replaces them with simple swipes and other intuitive gestures, which will keep even the users with the shortest attention spans focused on the content at hand (all photos, videos, status updates will appear full screen).

Paper users will have the option to post directly to Facebook in a new way. Facebook worked for 9 months with developers from blogging backgrounds to create a posting experience similar to that of a mobile blog like Tumblr. Users will be able to see exactly what their finished product looks like before pressing post.

In a move that has gone away from Facebook’s strong “we only do algorythems” and “edge-rank is king” roots, the Social Network says that they have hired human editors who will hand-pick which news articles are the most relevant for each category (similar to Instagram’s “Discover” page).

Facebook hasn’t announced how advertising will be incorporated yet. We speculate that ads will be served to users based on algorythem around their category choices and post engagements. For example, if a user chooses to include “Headlines”, “Fitness”, and “Entertainment” as their categories, they may be served articles/advertorials placed by celebrity trainer Tracey Anderson and Nike. 

The Paper app will be made available to iPhone users Monday, Feburary 3rd. There is no word when an android will be available.

What time means for brands? 

Although an official announcement hasn’t been made on how brands will be able to utilize Paper, we speculate the highly visual components will make the user experience similar to scrolling through instagram. Brands and businesses will have to work harder to keep a user’s attention. Once that attention has been grabbed, there is the ability to showcase a great deal more information on Paper than on the traditional Facebook app because everything is embedded. For example, once a user expands a story, a brand will be able to link to a contest for a campaign, show relevant news aretivles on the campaign, and which of your friends have interacted with the campaign.  

Pros

Users are fatigued with the current Facebook mobile app. It’s too busy, too clunky, and isn’t visually appealing. Paper solves all of those issues and promises makes the user experience more plesent and modern.

Users will feel that the news they are recieving, both Facebook timeline news and category news, is highly relevant and customized to their interests. Because users have the perception that they are choosing what content they want to be served, instead of being force fed ads like on the current Facebook ap, they will be more likely to trust the brands ads (or advertorials).

  Cons

It will be extremely difficult to use for less tech-savvy Facebook users (older demographics)

Facebook has hired “human editors” to hand pick what news is delivered under the different categories. It’s impossible to know what criteria these editors will take into consideration when serving news. Will they serve news from outlets who pay Facebook the most money?

Facebook boasts that stories will appear full screen and distraction free.

What about those users who are infromation feinds? Will pages be to slow for them?

It’s already difficult for a brand or business’ content to break through a user’s timeline on the traditional Facebook mobile app. How will a brand’s content show up on this platform where each story takes a whole screen?