Freddie Counsell

[freddycounsell]

The last 20 years have ushered in enormous changes to our consumer patterns, however if you think things have changed quickly to-date... you 'aint seen nothing yet!

[freddycounsell]

Facebook launch new App...Paper!

Facebook's Paper app pulls in stories, photos, videos and links from the user's Facebook feed - alongside Facebook's own notification bar and action buttons.

All stories are displayed on a customisable picture-led grid, and the app has been designed to make it easier to share content with other people.

Users can also browse content and read stories from partner publications, as well as customise which categories they see.

The response to the App has been largely positive – it was released in the USA on the 3/2/14, reaching number 4 on the iTunes download store within hours of release. It has already been touted to make the existing Facebook app redundant.

New behaviours bring new data. New data brings new advertising options. Paper is a big step forward in the way businesses can reach and engage with their customers. The old rules still apply but Paper makes Facebook advertising feel more natural. When it doesn’t, we’ll be quick to turn off. Intrusion and irrelevance from advertisers will be particularly obvious in Paper. Those that stand out in this way will not go down well and it’s in Facebook’s interest to avoid such.

[karenhurley]

[freddycounsell]

An absolutely shocking campaign that is truly brilliant. These images are of actual human rights abuse victims taken by traveling journalists form a variety of countries that have been placed into Switzerland’s surroundings. The shock of seeing these individuals right in front of the public eye certainly shed new light on the issue and caused a global stir. 

Watch the video

Campaign: Not here, but now  Agency: Walker, Switzerland Via

Source: karenhurley

[freddycounsell]

The video streaming business model re-enforces itself as the leading in its field. 

[freddycounsell]

Slice of Digital Life Infographic

[freddycounsell]

24 Hours in Social Media

The 'Get Social' class was of particular interest to me. Firstly because I work within Social Media, and secondly because it still staggers me how integrated Social Networking has become in our lives. We now share more and more about our lives on the increasing number of social networks available to us. 

From an advertising perspective targeting a user in the right circumstances is essential for an effective and creative campaign. With Facebook inviting users to share more and more about themselves, such as emotions, the possibility for targeting become more and more exciting!

Source: Saxum

[freddycounsell]

A Royal Delivery - Times Cover 

[helloyoucreatives]

[freddycounsell]

The story behind the Nike ‘Just Do IT’ tagline

[helloyoucreatives]

Poop. 

[burning-stmandard-deactivated20]

Kaz Shiomi & Kiko+’s “Ashiato Animal Footprint Sandals”

[marcohole-o]

aka how to confuse forensics after you’ve committed a murder

[muwadesuu]

there are two kinds of people in this world

[helloyoucreatives]

Make Your Meat, Look Like Meat with Bacon-Flavored Condoms.

Printed with a streaky bacon pattern on the outside, these condoms are made of high quality, made-in-America latex, and are designed for the utmost reliability and safety.

[headvertising]

[freddycounsell]

Ecovia - Stop The Violence

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil Creative Director: Ricardo Gandolfi Art Director: Guilherme Rubini Copywriter: Fabian Oliveira Illustrator: Cintia Suzuki Photographer: Ernst Photography

[helloyoucreatives]

Seemingly ordinary East London corner shop is hacked to play a tune whenever anyone picks up a Red Stripe.

Wonderment & Lolz by KesselsKramer

[helloyoucreatives]

Unlock the 007 in you

[freddycounsell]

Harvey Nicols have had a few edgy campaigns of late, and this latest work follows suit. The ads, by DDB Uk, have been met with over 100 complaints but ASA eventually ruled in favour of Harvey Nicols and the adverts have been upheld. 

Amongst the objections were individuals who found the advert offensive to people with bladder weaknesses   

[freddycounsell]

The state of social networks in 2012... 

[wsaadm]

“Vorpsrung durch Technik” - Hegarty tells the story behind Audi’s brand slogan.