Designing for beauty brands is all about capturing the "feeling" of the product. At Gravth, we explored different moods for different ingredients:
The Grit: Charcoal textures for deep cleaning (OXY). 🖤
The Splash: Water and ice for morning energy (Clean & Clear). ❄️
The Glow: Citrus bursts for Vitamin C brightness (Neutrogena/Lavino). 🍊
The Premium: Elegant red ribbons for anti-aging (Pond's). 🌹
It’s fascinating how color and texture change the entire story of a product. Which aesthetic is your favorite?
🔗 Source: https://gravth.com/














