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How to Know If Your Campaign is Affected by Ad Fraud: 5 Signs Marketers Often Miss
Bot traffic is taking up more than half of the internet traffic. Out of which, 37% of the traffic is driven by bad bots. (Source: Imperva)
And this bot traffic is beyond just inflated activity.
Sophisticated ad fraud techniques penetrate the funnel, impacting not just analytics but end goals like sign-up, purchase, etc.
They can bypass basic ad fraud detection methods easily, mimicking human-like behaviour. It skews the data, further impacting decision-making, conversion rates, and retention across mobile and web campaigns.
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