#fakeinstall

[mfilterit]

What is Install Fraud? How to Solve Install Fraud?

Advertising platforms optimize for signals—not intent.  

In mobile marketing, the most important signal is the install. More installs usually mean a campaign is working. Platforms see this, assume success, and push more budget in the same direction.  

This is where install fraud begins.  

Fake installs are easier and cheaper to generate than real users. Fraudsters use bots, device farms, or incentivized tactics to create large volumes of installs that look genuine on the surface. Since the numbers look good, platforms assume the campaign is performing well. Budgets increase. The same sources get more spend.  

But the users aren’t real. 

Read Full Blog Here

[mfilterit]

Are Your Geotargeted Ads Reaching the Right Audience?

Whether you have an online business or an offline store, if you don’t get the targeted audience to connect with your brand, all efforts go i

[mfilterit]

https://www.mfilterit.com/blog/is-fraud-affecting-your-retargeting-campaign

Fraudsters and digital criminals jump at any opportunity to pervade a marketing campaign. Their only aim is to drain the advertising budget and line up their own pockets. ( shh, it could either be your competitor who wants to eat away the budgets). Brands usually have two ways to approach their audience: a direct approach where the aim is to acquire a new customer interested in the product offering. The second approach is to rekindle the existing (or previous) relationship between the user and the product.

[mfilterit]

Unmasking the Dark Reality: The World of Fake Installs |mFilterIt

Fake installs are the biggest problem for the app advertisers because fraudsters use the bots that act like a real user and do multiple clicks on the install button that leads to a number of negative results such as loss of ad budget on fake installs/users. Due to fake installs the reputation of apps is also lost and it makes it more challenging to attract and interact with real users.Read more

[mfilterit]

Reseller Fraud & It's Impact On The Retail Chain

The pandemic brought a massive shift in the behavior of a shopper. When the entire world was inside their homes, eCommerce brands became the

[mfilterit]

An Era of SMS Fraud

Whenever users click a link and share their information without verifying the URL, the SMS threat landscape grows.

An Era of SMS Fraud

In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which people and businesses communicate. From a one-on-one communication perspective to a comprehensive mobile marketing platform for businesses, over 18 million texts are sent every minute, which keeps growing every day Read More...

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Top 5 Warning Signs of Ad-Fraud You Cannot Ignore!

Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness, and a great ROI. However, lit

Top 5 Warning Signs of Ad-Fraud You Cannot Ignore!

Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness, and a great ROI. However, little do they notice that despite spending tons of money, earning thousands of impressions, it’s never enough. Sometimes, it’s not the inefficiencies or bad UI/UX of the website, a larger issue haunts the marketing department - Ad Fraud.

Studies estimate that a global loss from ad fraud in 2020 was $35billion and is estimated to cross $50 billion a year, by 2025. For businesses, marketers, advertisers, using an ad fraud detection solution aren’t a bone of contention anymore, it has now become imperative Read More...

[mfilterit]

This Is All You Need to Know about Mobile App Fraud

You need to know this about mobile app fraud.

We’ve come a long way from the onset of the Internet in the nation. From desktops to laptops, from telephones to smartphones, from LANs to mobile internet, from browsers to applications, we’re on the cusp of the digital revolution. Long gone are days of internet activities done on computers, thanks to the smartphone revolution, the majority of people now use a mobile device to browse the internet.