#adfrauddetection

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Click Tracker: How Accurate Click Tracking Can Save Your Ad Campaign

Digital advertising demands proactive measures to ensure every click is measured and validated.  Approved Click Trackers are now mandatory if anyone wants to track p-max or demand gen campaigns.

However, click tracking needs to be backed up with comprehensive monitoring to ensure genuine engagements that reflect the impact of an ad campaign. This is the gap fraudsters exploit manipulating clicks to divert ad budgets without driving real results.

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CMOs Are Losing Millions To Ad Fraud. Here’s How mFilterIt Helps Solve It

Ad fraud is not just a basic bot traffic problem anymore. It’s an issue contaminating the entire marketing funnel silently. Here’s what the data says, and what leaders must do next. 

Imagine spending ₹100 on a digital campaign and losing ₹20–30 before a single real customer ever sees your ad. Not due to a bad creative. Not a flawed targeting strategy. But because the digital advertising ecosystem, the programmatic advertising pipelines, the affiliate networks, and the ad placements, are structurally misplaced

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Mobile Ad Fraud: Understand How it Kills Your ROAS and LTV & What You Can Do About It

Mobile app advertising is all about data coming from CPI campaigns – ROAS and LTV being the go-to metrics to measure campaign performance and success. But are you sure the metrics you are relying on are giving you the right results? 

The numbers on your dashboard are not always true.  

As advertisers pour more budget into mobile performance campaigns, many overlook critical vulnerabilities – mobile ad fraud. It’s not just a line-item loss, it’s a performance killer that inflates Return on Ad Spend (ROAS) and erodes Customer Lifetime Value (LTV). 

Fraudsters exploit the systems marketers depend on – attribution models and campaign metrics – using sophisticated tactics like click fraud, fake installs, click injection, SDK spoofing, etc.  

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Lead Landing Page Optimization – How to Spot Bots and Improve Lead Quality

The USA digital advertising industry significantly relies on lead generation strategies. For advertisers in the USA, landing pages are the backbone of their ad campaigns. Millions are spent each year on ads to drive traffic and capture user attention.  

But traffic is not always equal to opportunity. Marketers often notice unsettling patterns – even when dashboards show high volume of engagement and ad traffic, clicks, and form fills, somewhere conversions still lag behind. 

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Click Fraud: The Complete Guide for Marketers in 2026

A few years ago, a globally recognised brand cut two-thirds of its annual online advertising budget around $100 million. What happened next revealed a shocking truth about the digital advertising industry.  

There was little to no drop in performance. Conversions held steady, demand didn’t collapse, and the business continued as usual. The reason wasn’t efficiency; it was ad fraud and the brand that showed the mirror to the world was uber.

Fast forward to 2026, and the problem has only become more complex. 

If you are investing in paid media in 2026, it’s important to know that your PPC campaigns may already be exposed to highly sophisticated fraud tactics, many of them powered by advancements in AI. What once started as a side effect of digital advertising has now evolved into a deeply embedded part of the ecosystem marketers operate in today. 

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What Are Attention Metrics: Why Brands Need To See Beyond Viewability

Marketers have relied on viewability as a metric for the longest time to measure the success of an ad campaign. Afterall, an ad seen means the ad is working – right?

But with the auto-play video ads in the picture and the attention of the users moving to instant scrolling, the ad being just viewable cannot be reliable.

The hard truth that modern marketers are realizing – the ad might be technically “seen” but it can be completely being ignored by the audience.

Focusing just on viewability metrics is not sufficient to understand whether the user absorbed the ad’s message or not. Therefore, the need for an advanced ad metric to evaluate ad performance was required. This shifted the focus to attention measurement or what the industry now calls attention metrics.

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Are You Competing Against the Market or Against Your Own Affiliates?

Affiliate programs are a powerful revenue driver and bring undeniable scale and performance to the table. It’s no surprise that brands continue to increase their investment in the channel. Global affiliate marketing spend is expected to reach $17B in 2025 (up from $15.7B in 2024) and is projected to surge to $38.35B by 2030.

But as investments rise, one question remains: how deeply is this performance really being evaluated? Nearly 22–30% of digital ad spend is lost to invalid traffic or fraudulent activity and affiliate campaigns are one of the easiest places for it to hide. The affiliate ecosystem is revenue-driven but complex with multiple partners involved and that makes it more vulnerable to performance leakages.

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Marketer’s Guide to Ad Fraud – What it is and How to Solve it

If your campaigns are costing you more than they’re performing, it’s time to rebuild your strategy, because the issue might be lying in your traffic itself.

Ad fraud has become one of the biggest reasons impacting your campaigns and marketing budgets across walled gardens, open networks, affiliate platforms, apps, and programmatic ecosystems.

The first half of 2025 recorded an average global ad fraud rate of 39.7%, and fraud peaked at 49% in June, the highest in five years. With AI-driven bots, fake users, and manipulated attribution becoming more advanced, the financial impact is far deeper than most marketers realize.

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