#fanlabs

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Sharp sponsored UEFA Euro 2012, and as an ‘Inventor For Society’ was keen to understand the emotions of the fans that watch football, and apply the same technological analysis on the supporters as is often seen on the players on the pitch. If Sweden’s fans knew they were more passionate than the Germans, would that give them, and their team a lift? If the Dutch knew they were the most complacent fans in Europe would they do something about it?

Sharp FanLabs had a website, a mobile app and mobile labs that went to the tournament in Poland with special brainwave head scanners to monitor the emotions of the fans on the ground. The data generated created live, contextual ads that appeared throughout the tournament with the up-to-date fan confidence before every match.

LAUNCH - MAY 14th 2012

Credits

Creative Directors – Andy Sandoz & Ben Mooge

Creative – Simon Bird

Creative Technologist – Rich Dee

Design – Patrick Smith

Strategy Director – Paddy Griffith

Producer – Tom Hoad, Stuart Davis & Agi Szelestey

Account Team – Chris Worsley & Amanda Farmer

Digital Production – Pirata London

Idents Director – Olly Lambert

Producer – Selina Dey

Post Production – Prime Focus

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Analysing the Passion of 350 million soccer fans

Sharp Fanlabs

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Sharp FanLabs EK 2012

Nadat ik mij de afgelopen weken volledig gestort heb op alle Nederlandse interactieve EK concepten, is mijn oog nu gevallen op het internationale concept van Sharp. Sharp komt met de Sharp FanLabs, zeer interactief. FanLabs staat voor het grootste Europese onderzoek onder voetbalfans. 

Het concept van Sharp is internationaal en zeer sociaal, des te leuker voor alle fans. Zo kan iedereen de mening over verschillende aspecten zien van fans uit verschillende landen. Sharp trekt FanLabs eveneens door naar Facebook. De meeste fans denken dat Duitsland en Nederland doorgaan in Poule B, dat zou betekenen dat Portugal en Denemarken niet doorgaan. Ben jij het hiermee eens of heb jij een hele andere mening? Zou jij ook een maand of langer geen alcohol drinken om het Nederlandse team het Europese Kampioenschap van 2012 te zien winnen?

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Sharp FabLabs kicks off for EURO 2012

Sharp FanLabs launches in Alicante at the Spain v Scotland Euro 2012 qualifier.

Simon, Paddy and Richard read the brains of a truckload of Spanish fans to measure their passion throughout the game and to launch our Euro 2012 sponsorship to 60 journalists across Europe.