I blame the BBC
I blame the BBC for the Who-ey that defines BBC Sherlock.
The unaired 60-minute pilot is a wonderful thing: true to, while updating, Conan Doyle. But the BBC (and maybe PBS?) demanded 90-minute "films," since, gee, the 90-minute Wallander is SUCH a laff-riot.
BBC Sherlock might have gone all wacky even in the original format, but forcing Moffat (of ALL people) into initially making it bigger derailed the inherent logic and unity* of that -- and every other possible -- universe before it even began. I ain't buyin' it anymore.** But I think the blame redounds to the pompous pinheads at BBC before either Gatiss/Moffat or the fans.
The Corporation has not exactly covered itself in glory recently, viz Jimmy Savile and multi-million payoffs for gormless directors. So the benign social-media-baiting of Who and Sherlock may be the distraction they're looking for.
But I'm not buyin' it.
*Darlin', Serb paramilitaries are so 1990s. Why did you decide they were still around in 2013? (Ain't getting into the whole question of how this demeans genuine European war crimes. But it does.)
**Yeah, sure, I watched it on the BBC iPlayer, but I ain't shelling out money for the s3 CDs. (And refuse to watch the truncated Masterpiece versions. "How would you know?" indeed!)
http://www.theguardian.com/tv-and-radio/tvandradioblog/2014/jan/03/sherlock-doctor-who-fans-influencing-tv