Fragaria Memories Fanwork Guidelines
This is an unofficial translation of the guidelines for Fragaria Memories fanworks/ fanart/ doujin works.
I thought I saw conflicting translations/interpretations from shared posts about the guidelines that I came across recently, so I decided to translate them myself to (hopefully) avoid misinterpreting the actual guidelines. I do not track the official site for updates so there may be future changes not reflected here.
Last updated: 2023/10/23
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Definition of 'fan content activities'
'Fan content activities' refers to works based on Fragaria Memories that either contain creative additions or are wholly new creations. These guidelines exclude copying as-is or activities* that can be treated as such.
*Examples of activities not covered in the guidelines: cropping official character illustrations, filtering/recolouring official art and so on, and making such images public
(T/N: I'll just use 'fanwork' in the main text from here on)
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Applicable scope for these guidelines
The moment you upload your fanwork publicly, you're assumed to have agreed to the guidelines fully. Whether a fanwork is considered to have violated the stated guidelines or not is determined at Sanrio's discretion.
Sanrio may update the content of the guidelines anytime without advance notice.
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Terms of Use
Terms of use regarding fanworks
(1) Not for commercial purposes (such as advertisements, promotions, sales) regardless of whether the work is made free or paid. *However, doujinshi distribution, video monetisation, paid membership perks and livestreams are allowed subject to fulfilling certain conditions mentioned later.
(2) Do not use Fragaria Memories' assets (illustrations, logos, marks/labels, scenarios, videos, voices, music, etc.) in the creation of your fanwork. Tracing is also not allowed even if you do it yourself.
(3) Do not misrepresent yourself as being related to or having the approval of Sanrio or Fragaria Memories.
(4) Do not deviate extremely from the worldview of the series or tarnish the image of the series. Inserting certain ideas/beliefs, or content of political or religious nature in fanworks is not allowed.
(5) Do not harm the reputation or status of others, and do not slander or libel others or commit other acts beyond public order and morals.
(6) Do not use content which third parties have rights to in your fanworks, such as content from collaboration events between Sanrio and its partners.
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Terms of use regarding fanwork involving monetary/paid benefits
Notwithstanding (1) above, the distribution (sales) or publishing of fanworks may be allowed to a reasonable extent for the enjoyment of fans.
♦ Sales of doujinshi
Physical/paper forms, digital forms, illustrations, manga/comics, novels, cosplay photobooks and so on must adhere to the below terms.
(1) They must be sold approximately at cost price (the cost of your materials and production tools)
(2) The below links to a QR code that you can place somewhere easily visible to viewers (to avoid issues arising from being misidentified as official goods).
Fan Contents Nijigen Code (QR Code)
♦ Monetisation on video sharing sites
Monetisation of videos containing official instrumental music for cover songs (utattemita) is limited to the below video sharing sites:
YouTube
Nico Nico Douga *Please refer to these guidelines (the guidelines on the official site) if the video sharing site asks about usage rights when you monetise your video.
♦ Fanwork in paid membership perks and livestreams
Only for non-age restricted platforms (pixivFANBOX, Fantia, YouTube Live, Nico Nico Live Broadcast [Nico Nico Namahousou], TikTok)
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Regarding goods/merch
Please refrain from distributing merchandise (clothing accessories, image accessories, plushies, etc.) regardless of whether they're free or paid to avoid issues of the items being misidentified as official goods.
You may still create items for personal use, but if you're uploading them to social media, it would be appreciated if you tag them clearly as fanwork/fan content.
Even for items for personal use, please refrain from using or tracing Fragaria Memories assets (illustrations, logos, marks/labels, scenarios, videos, voices, music, etc.)
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Recommended hashtags on social media
Sanrio recommends using the hashtag #Fragari_Art when you upload fanwork to social media platforms.
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Miscellanous Terms & Conditions
Fan content activities by official illustrators
Official illustrators (contracted by Sanrio or its business partners) may still make fanworks.
Official illustrators have to follow both their contracts as well as the fanwork guidelines so as to avoid having their fanworks misidentified as official.
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Other conditions
(1) If your fanwork is determined by Sanrio as having violated their guidelines, Sanrio can demand you to immediately cease conducting fan activities, as well as completely scrap and delete the offending fanworks.
(2) There may be times when official projects/adaptations by Sanrio and its partners overlap with or seem similar to fanworks. In such cases, Sanrio and its partners reserve the rights to conduct their projects anywhere, anytime, and in any form without consideration for payment.
(3) In the case that Sanrio or its partners contact creators to make Fragaria Memories content, it will be done with a fixed contract from Sanrio or its partners.
(4) As Sanrio continually fixes and adds new content to Fragaria Memories, there may be times when Sanrio's projects, goods or services unintentionally seem similar to your fanwork. Sanrio and its partners reserve the rights to continue with their project plans and you may not assert legal claims against them on the grounds of copyrights or moral rights.
(5) Even with these guidelines, Sanrio reserves the rights to suspend fanworks to protect their copyrights and moral rights.
(6) Sanrio makes no guarantees of non-infringement on third party rights regarding the use of Fragaria Memories by these guidelines or of Fragaria Memories itself.
(7) You may not simplify/abridge, paraphrase or distort/misinterpret these guidelines through any method when posting on any third party platforms including social media. (T/N: I hope I'm not lol)
(8) Sanrio takes no responsibility for damages or disputes with third parties resulting from fanworks made by these guidelines and will not provide compensation in such cases.
(9) As these guidelines may be updated without notice, Sanrio takes no responsibility for any issues resulting from such changes.
(10) Sanrio reserves the right to take legal actions against fanworks that violate these guidelines.
(11) Sanrio will not respond to individual inquiries on these guidelines.
(12) These guidelines were written in Japanese and follow Japanese laws.
(13) Any disputes between Sanrio and others regarding fanworks or other uses of Fragaria Memories will be subject to the exclusive jurisdiction of the Tokyo District Court (東京地方裁判所) or Tokyo Summary Court (東京簡易裁判所) in the first instance.
