ABC-Salon Munich 2025- The Premium Trade Fair for Fashion Enthusiasts
Some of the top bridal fashion brands in Europe and beyond are set to descend upon Munich for ABC-Salon 2025. Held on the 2nd and 3rd of March, the event is a premier trade fair courtesy of AVR Messe- und Veranstaltung GmbH. The event is set to be held at MOC Veranstaltungscenter München APCOA, Lilienthalallee in Munich, with facilities like free admission and free Wi-Fi to ease the experience of exhibitors and customers.
The trade show is set to showcase the best and latest in bridal, cocktail, bridegroom and more festive fashion. The 2024 edition of ABC-Salon welcomed over 190 brands and this year’s edition is set to dazzle with even more labels, a significant quantity of them being newcomers. Join us as we take a look at some of the brands that are set to set the stage alight.
Local brands have been a staple at ABC-Salon since its inception. Some of the biggest German brands in the wedding segment keep returning to the expo to show off their new apparel. Two examples include:
Amelie – One of the premier bride fashion brands in Germany, Amelie is set to grace the stage again at ABC-Salon. With its showroom located at D106, the brand is set to showcase some of its existing as well as new collections. These include Bella (wedding wear for curvy brides) and deluxe (featuring intricate lace details and handmade beading).
Christian Koehlert – The Hamburg-based brand is all set to light up the fashion trade fair with its range of cocktail and evening dresses. The brand’s showroom is located at B104.
Lina Becker Germany – Featuring elegant wedding dresses that embrace tradition while still being innovative, Line Becker Germany’s showroom can be found at D104.
While ABC-Salon provides a strong platform to German brands, the foreign influence is only growing. Last year’s edition saw an increase in visitors and exhibitors from the rest of Europe. The trend is set to continue this year, with even non-European presentations. Some significant foreign brands include:
Bridalstar – This Dutch brand is known for its innovations in plus-size bridal outfits. At the textile expo, its showroom is located at E111.
Marfil Barcelona – This Spanish brand specializes in evening gowns and cocktail dresses. Its showroom can be found at E126.
Istanbul Fashion Center – This Turkish outfit sells all its attire at wholesale. Its showroom can be found at F109.
Élysée and Enzoani - US brand Bridal Collective is set to show off two of its collections, Élysée and Enzoani, at the apparel trade fair. They can be found at C122.
ABC-Salon provides glittering opportunities for small or emerging brands in the wedding attire sector. At last year’s event, almost 30 per cent of brands were newcomers. The 2025 edition too is set to showcase a host of exciting newcomers, including:
Brautschwestern – The Austrian brand offers a wide variety of wedding dresses, including for kids. A new brand at the fashion trade fair, its showroom can be seen at E113.
Tina Valerdi – Another major new entrant for the textile trade fair is Tina Valerdi. Featuring exquisite wedding dresses, their showroom can be found at F108.
While a big part of the attraction at ABC-Salon is apparel for brides, that is not all it offers. The apparel trade fair is also set to showcase bridegroom fashion, wedding outfits for kids, festive lingerie, and more. There truly is something for everyone at the event.
Before the summer scramble, brands are looking to show off their new collections. Retailers are also looking to secure first orders and early delivery dates before the wedding season starts in full swing. The trade show comes at an opportune time for retailers looking to stock up on wedding attire and set the tone with fresh designs.
The fashion trade fair is held at a comfortable venue that prioritizes ease of navigation. To go from showroom to showroom, attendees only have to take a short walk. There is also a fashion show where exhibitors will be able to showcase their best products to draw more eyeballs.
ABC-Salon 2025 is set to be a significant networking opportunity for those in the fashion industry. Some of the most prominent wedding and cocktail attire brands in Europe will be present at the event, providing myriads of opportunities for relationship-building. On the other hand, exhibitors will also have the opportunity to secure buy orders.
The international trade fair has earned many plaudits from both exhibitors and attendees in the past. With this year’s edition set to be an even bigger experience, ABC-Salon 2025 is unmissable for those in the wedding apparel industry.
ABC-Salon is just one of the many events on the March calendar for fashionistas. Other events include The IFF Seoul Fur and Leather Exhibition and APPEXPO Shanghai. You can head to Fibre2Fashion's website to take a look at all the major textile trade fairs listed for March. The website not only provides a list of events but also highlights what visitors can expect from them.