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Project overview and context:
We have been commissioned by Barnsley Hospice, who are a local charity in which provides specialist care to local people yearly, to produce a garment inspired by Barnsley or the human body. We are to visit the hospice and choose 5 items of denim and one other garment of our choice and create a garment inspired by one of the themes. We are to present the work created on February 10th!
Frame your vision and let the world see the beauty that is your talent. You have so much to offer and give through your art and passion. Happy new week from VMM team . . . Stunning visuals via RepostBy @zakharova_kaetano: #fashioneditorial @jesscole___ for @vogue_ukraine June 2018 by @alexandersaladrigas Styling @jimi_urquiaga Makeup @jofrostmakeup Hair @sarahjopalmer Set @paulina_piipponen . . . . . . . . . #artofphotography #contemporaryfashion #socialcontradiction #fashioncontext #contextoffashion #fashionasinspiration #fashion #style #styling #photography #photo #photooftheday #fashionphotography #editorial #fashioneditorial #magazine #fashionmagazine #creativedirection #bloom #vision #dreams #inspire #inspiration #motivation #quote #quoteoftheday #voixmeetsmode #voix #magazine https://www.instagram.com/p/CDJCX0IA2f0/?igshid=3x5x94w5z0gs
Illustrations Impact
Drawing and illustration are the pure forms of self-expression. Just you, pen and paper, without being influenced by the world around you. Drawing is for everyone, even if you think you can’t draw, art is subjective and what you might think is awful someone else will think is amazing.
It’s much like photography, you capture what you want to capture, the raw beauty and that in most cases you only get one shot.
When it comes to expressing gender, many don’t know how to express themselves verbally, so it is often expressed through fashion, illustration or photography. It’s a way of communicating who you are as a person without having to do anything at all, making it one of the most powerful tools. The illustration immediately captures your personality and is another form of you.
This is why when Buzzfeed asked people to illustrate their gender identities/dysphoria, the outcome every single time is completely different from the last.
"As I'm walking people tend to stare at me and I feel like I'm ass-naked walking on a sidewalk to nowhere with disapproving eyes watching me, judging me the whole way."
"I'm not supposed to be wearing lipstick or eyeliner while having cute little hairs on my chin and lips."
"I don't feel that there is a 'right' way for anybody to be, and I value the ways that bodies are queer, unreadable, and unruly."
David Bowies Top 6 Trends
Bowie played a huge factor when starting the conversation surround gender fluidity, from wearing makeup and dying his hair to skin-tight playsuits and thigh high platform boots. Here I thought I would pay homage to his top 6 trends that will forever be iconic.
1. Gold Make-up- Ziggy Stardust
2. White slightly oversized suit
3. Deep V playsuit (which Kate Moss replicated not once, but twice)
4. The iconic lightning bolt
5. Black and white or yellow padded shoulder jackets
6. Last but not least, the red hair
‘My Letter To Labels’
John Lewis has recently taken a huge step within the fashion industry, removing gender from their personal clothing from newborns to age 14, trying to diverge away from stereotyping. When taking such a huge step like this within any industry, you are guaranteed backlash. Some of the comments John Lewis received on this applaudable move were phrases like ‘but there are only two genders??’ and, of course, Piers Morgan “can we call it John Lewis anymore or does it have to be Joan Lewis??’.
When reading this backlash, i decided to get into contact with one of my close friends, who wishes to remain anonymous due to personal reasons who identifies as him/he but her/she when in drag, on what he thought about the gender-neutral clothing and if it would’ve helped him when growing up and discovering who he was. Here is what he had to say.
“For many years I knew I was drawn to the more ‘stereotypically’ girly things’. I loved dresses, heels and constantly longed to try on my mum’s skirts when she was out of the house. I repressed those emotions because I was ashamed, embarrassed and scared as to what might happen if anyone knew what I was feeling. Growing up in a bubble in the middle of the countryside, virtually being exposed to no diversity in the slightest, genderless clothing would’ve made the world of difference. It is something that would’ve catered to me as a little boy as I wouldn’t have been made to feel like such a weirdo’.
When asked about the backlash on the John Lewis turning their own childrens-wear gender neutral, and reading him some of the comments, he just laughed and stated, ‘well they clearly haven’t been through it have they’, summing up the debate in one powerful sentence.
(via https://www.youtube.com/watch?v=NrYJE1sFVd8)
MUST WATCH
i-D interviews Tokyo’s genderless youth, giving an insight into how gender is a social construct.
Topshop LFW live catwalk: turning retail to runway
Consumers are no longer satisfied with just product. They want experiences.
Millenial and generation Z’s behaviour is becoming slowly impossible to navigate, but what we do know is that they spend a lot more time online than previous generations. Because of this, are we slowly killing Brick and mortar stores?
I know when I do go out shopping, I pre-shop online, go in store to try it on, spend 10 minutes in the changing room deciding if I want to buy it or not, decide not to and then just purchase it when I get home anyway. Online retailers such as Asos profits have skyrocketed in 2017 by going up a huge 145%, making a fair argument to ditch physical stores altogether and to just go online. So how do you attract millennials and generation Z to physical stores?
Shoptertainment. Personally, being included in the generation Z sector, I am a lot more likely to go somewhere that will boost my online presence, something that I can put on my Instagram and Snapchat feed to prove I’ve been and done something ‘cool’. Putting on shop entertainment drags people off their laptops and into the store, gives free advertising as it’s posted all over social media and because they’re having such a good time their more likely to purchase something when they’re there.
Topshop hosted the perfect example of shop entertainment when LFW was happening, having live catwalks in the shop windows that pretty much stopped traffic on Oxford street. Topshop described it as “an Instagram-worthy sensation, with crowds of people gathering on Oxford Street to watch the #TopshopLiveRunway show.”. adding the hashtag gained them even more exposure, allowing people to watch along on multiple peoples stories via clicking the link, creating the ultimate retail buzz.
No. 9 Fashion Contexts - What Can You Do To Help?
In response to my own blog post, “So you want to know where your clothes really come from?” I have decided to put together some suggestions of how you can help those affected by fast fashion, and encourage you to do whatever you can to protect both the people and our environment!
· In the words of activist fashion designer Vivienne Westwood, “Buy less, choose well, make it last.” Stop buying so many clothes because they’re ‘trendy’ but consider your choices, and ask yourself how many times you will really wear the garment. Choose to wear good quality fabrics, because you will find yourself wearing those garments for many years, instead of weeks.
· Support ethical fashion brands and brands who are doing something about fast fashion themselves. This might include the H&M Conscious collection, ASOS’s Recycled Denim collection, the White T Shirt Co. (based in the North East), Patagonia and New Balance. The list, of course, doesn’t stop there – go out and discover brands that promote sustainability and that you are passionate about.
· Buy clothing from vintage shops, where you can pick up old pairs of Levi 501’s, American sweatshirts, and some very cool sunglasses. Vintage shops are popping up all over the place, and for good reason – they promote, even if they aren’t aware of it, sustainable fashion!
· Instead of chucking out your old clothes, either keep them stored away for your future kids to enjoy rifling through, or transform them into something you WOULD wear. Have some fun and get creative; turn your old pair of jeans into a distressed denim skirt, alter the length of the dress to make it more wearable, or simply remove the old buttons and replace them with ones to suit your style.
· And finally, when you really don’t want your old clothes anymore, bag them up and donate them to charity. Chances are, there will be a charity shop in the closest village or town to you – they are accessible to everyone, it always feels great to give to charity, and you’re helping to promote sustainability in one of the easiest ways possible!
