Forsman & Bodenfors Expands Global Leadership Team: New Presidents in U.S. and Singapore Strengthen Agency’s Global Influence
Lyndsey Corona, former top executive at McCann North America, will lead F&B New York, and Po Kay Lee, formerly of WPP’s SuperUnion, will head F&B Singapore
NEW YORK, September 13, 2021 -- Global creative collective Forsman & Bodenfors announced today it has strengthened its global leadership team by adding two key executives. Lyndsey Corona joins as President of F&B New York, and Po Kay Lee, President of F&B Singapore, as the agency continues its impressive momentum under new Global CEO Toby Southgate.
Corona and Lee will report to the Global CEO. Each brings considerable experience in new business and in growing existing client relationships. The two executive hires tasked with expanding F&B’s brand influence in North America and Asia are the first major appointments Southgate has made since starting his role at F&B in August.
“Lyndsey and Po Kay represent the kind of dynamic, future-facing leadership creative businesses need to thrive in this fast-changing industry,” said Southgate. “Forsman & Bodenfors has always been about the power of ideas to make change, and given our heritage and capabilities,these two talented leaders will help us meet and exceed that potential.”
Corona has served as Chief Growth Officer at McCann North America for five years, where she was part of the Executive team that led the transformation of McCann when it produced culture-defining projects such as the iconic ‘Fearless Girl’ for State Street Global Advisors, and evolved long-term client partnerships such as Mastercard and Microsoft. She was also a part of the team that helped make Jameson the fastest-growing whiskey in the world. Prior to McCann, Corona helped establish WPP’s The&Partnership in North America as a new model for modern marketing solutions, working with clients including The Wall Street Journal and TELUS (Canada's second-largest telco).
“I’m thrilled to work with the incredible team in New York and to be joining at a time when F&B is poised to reach new heights in the U.S.,” said Corona. “Its track record of award-winning work and strong client relationships are a perfect match for my experience in growing business and using the power of creativity to unlock new opportunities for brands.”
She comes to F&B NY as the agency looks to build on innovative work for clients like Goldman Sachs, Diageo (Seagram’s 7) and iRobot’s Roomba brand, while maintaining the agency’s reputation for its strong DE&I commitments.
“Lyndsey has built her career on helping clients grow, and being part of leadership groups that can find incredible native opportunities in big legacy clients,” said Southgate. “Her vast experience makes her the ideal leader for F&B NY and an invaluable addition to our global leadership team.”
Corona joines Head of Strategy Tom Suharto, Co-heads of Creative Emma Eriksson and Matt Creamer, and Head of Production Kim Jose.
In F&B Singapore, Po Kay will head up the agency recognized for world-class creativity and strategy across Southeast Asia. It’s been lauded for creative work for major clients like P&G’s SK-II, Head & Shoulders and Gojek, and received a bronze from Campaign Asia’s Agency of the Year award in 2020.
Po Kay previously spent nearly seven years as Head of Development Asia at WPP’s global branding agency SuperUnion, where she ran the Singapore office and was responsible for growth and development across the Asia Pacific region. Throughout her career, she has worked with major brands including Facebook, GSK, the International Table Tennis Federation, Pacific Hotels Group and the Singapore Stock Exchange.
“She is a brilliant blend of strategist and creative with a proven record of growing relationships,” said Southgate. “Po Kay strongly believes in the power of collaboration and positivity to build strong connections between clients and agencies, which is precisely what will help continue and evolve F&B’s work in Asia.”
“F&B’s global reputation is stellar and the agency has made incredible inroads with Asian markets and consumers through its creative and culturally relevant work,” said Po Kay. “I’m excited to help F&B Singapore further expand its presence and build deeper connections with brands and their customers.”
Initially, Po Kay will run F&B Singapore together with current CEO Susanna Fagring, who will return to Sweden in the first half of 2022. Susanna has been with Forsman & Bodenfors since 2005 and was one of the driving forces behind establishing the agency in Southeast Asia.
About Forsman & Bodenfors Forsman & Bodenfors is a global creative collective working to unlock the power of creativity through collaboration in order to build the most human and iconic brands and businesses in the world. Forsman & Bodenfors’ client roster includes Volvo, P&G, Google, Goldman Sachs, Diageo, LG, General Mills, YouTube, iRobot, and H&M, among others. In 2018, Fast Company named the agency one of the most innovative companies in the world while Ad Age named it one of its agencies to watch in 2019. Forsman & Bodenfors has over 600 team members across seven offices in Gothenburg, New York, Stockholm, Toronto, Montréal, Shanghai, and Singapore. To learn more about Forsman & Bodenfors, please visit forsman.co.
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