Greens Powder Market - Surging Demand for Grass-based Supplements
The grass-based supplements are evolving to meet consumers' changing demands. The demand for supplements derived from cereal grasses is rising significantly due to consumers' preventive health behaviors. Consumers are increasingly inclining toward grass supplements for an added boost of vitamins, minerals, antioxidants, and other functional benefits. The grass-based supplements are rich in essential vitamins and minerals, promoting their usage in supplements that improve liver and immune health.
Barley grass is one of the key grass ingredients used in the production of supplements. Other grasses such as alfalfa grass, wheatgrass, and oat grass are also in high demand. Greens powder is considered a grass-based supplement as it contains grasses as a raw material. These factors are boosting the demand for grass-based supplements and creating opportunities for the greens powder market growth.
A few players operating in the greens powder market are Athletic Greens (USA) Inc., Garden of Life LLC, MacroLife Naturals Inc., Naturo Sciences LLC, Martin & Pleasance Wholesale Pty Ltd, New England Greens LLC, Ceautamed Worldwide LLC, Sequel Natural LLC, Nested Naturals Inc, and Iovate Health Sciences International Inc, among few others.
