ALL YOU NEED TO KNOW ABOUT GOOGLE PARTNER SPECIALIST CERTIFICATION
Google partner specialist certification is a badge of honour in the digital marketing world. It is Google’s symbol of trust and faith in an agency’s commitment to provide good AdWords marketing services to clients. More than a symbol of honour, it is a crucial pointer as to how highly a digital agency upholds quality and expertise.
What is it all about?
Google initiated the partner specialist certification program in a bid to certify all competent AdWords consultants. Its goal is to certify qualified consultants in particular fields. Agencies, therefore, regard the certification highly since it is a symbol of qualification as well as excellence.
To become a certified Google partner, an individual, or an agency member has to undergo two exams to prove his/her expertise with Google AdWords. The first exam is not optional, but the subsequent one offers some options: individuals can choose from a variety of examinations as per the qualification desired. The selective qualification exams categories are AdWords search, AdWords video, AdWords display, AdWords Shopping and AdWords mobile.
What’s more, if it is an agency in question, it must have been active in the last 90 days including management of at least a $10,000 spend, have at least two individuals who have taken and passed the exam in addition to following all the best practices. It does not end there; Google follows up by checking the quality of service delivered. It ascertains whether all clients’ AdWord campaign budgets were put to good use.
The process, as is evident, is detailed and thorough. The main point of the certification is for Google to provide a way through which persons can identify individuals and agencies with the right skills to conduct a quality AdWords campaign. It also offers a point of reference concerning whether a company or a person abides by Google's high standards.
What does this mean for you?
In light of the above knowledge, it is evident that if you are in need of an AdWord-based campaign to improve your online presence and boost sales, you should not compromise when it comes to Google partner specialist certification.
At Fertile Frog, we are proud to be certified Google partner specialists. Have a look at the Fertile Frog blog when Google visited the Chorley office. We are certified in all AdWord categories including search, video, mobile, display and shopping. If you have been looking for an able company to run your campaign, we are at your service. With our expertise, experience, and stellar track record, success is assured. Get in touch with us for more information.