ETAL SYDNEY FLAGSHIP STORE: GOING STRONG WITH LAYERS.
Just over three months since launching their flagship store in Sydney QVB, Fred Hates Fashion featured designer house, Etal, are a testament that Australian fashion is moving into a style direction that is focused on bespoke quality pieces and moreso demonstrates the demand for layering styled fashion labels amongst the Sydney crowd. Of course nobody knows layering other than head designer of Etal: Anthony Capon.
When we met for the first time in the Etal studio Headquarters in Collingwood Melbourne, it was instant magic, both creatively excited to hit the fashion film sets to prepare the launch for the first ever Fred Hates Fashion, at MSFW 2013, Three years ago. Time Flies! Take a look:
Anthony Capon is a true testament to a talent who has proven their artistic direction and advocating partnership from one of the seven featured brand collaborations when launching FHF in 2013. In the following year we team up film director Chase Burns x Etal for their second Fashion Film campaign, again at MSFW. The film was selected for multiple nominations and screenings at some of the most prestigious International festivals in this genre. Congratulations to the team and we'd also like to salute the champion of a producer, Hannah Bellil, who currently is dipping her clever mind into the London scene. Best of luck to this incredibly talented powerhouse ;) Check it out.
Photo by Allan Lim Still from the Award winning Fashion film 'Carry on'.
Director: Chase Burns Producer: Hannah Bellil Director of Makup & Hair: Lizzie Sharp Starring Tyronne Desussman
Produced for Fred Hates Fashion: MSFW 2014, Awards and recognition as featured in:
August 2014 Official Selection, Berlin Fashion FIlm Awards 2015 Nominee for Best Director, Australian Fashion Film Awards 2015 Finalist for Best Independent Fashion FIlm, Australian Fashion Film Awards 2015 Nominee for People’s Choice, Australian Fashion Film Awards 2015 Winner of Best Hair & Makeup, Australian International Fashion Film Festival 2015 Feature in Faint Magazine, Aphrodisia Issue, November 2014
*ARTICLE WRITTEN BY HINNY TRAN: *
*Influenced by pop-culture, science and fashion; Hinny Tran is a Melbourne-based self-taught pop entrepreneur/filmmaker who is best known for unconventionally integrating digital dementedness with traditional storytelling. Hinny is the Founder of Fred Hates Fashion. *