Talk to anyone who teaches type, typeface design, typography and even lettering, and you’ll find confirmation that contradictions in typographic literacy are on the rise. Students, young designers and even some older ones (without the rigor) are great at big ideas but lack the precision to effectively translate them into print or on screen. The problem is reminiscent of the 1980s, when some designers used ITC Garamond instead of cleaner cuts of the typeface. The ITC phototype version looked smushed and fatter than the other versions, which caused a huge brouhaha among the camps on aesthetic and commercial grounds.
Words From the Wise Guy: Why 2017 Needs to Be All About Type - Print Magazine
an oral history of the itc wars of the 1980s would probably be pretty darn fun












