New Post has been published on https://cryptomoonity.com/unlocking-the-value-of-art/
Unlocking the Value of Art
Andrea Mantegna, Camera degli Sposi (Camera Picta), 1465–1474
Tom Lavery, Marketing Advisor and Brand Storyteller, Look Lateral
Art is humanity — our expression of hope, the divine, and the invisible bond between us all.
Art is democratic — everyone can produce it, everyone can benefit from it. What you bring to it, is as valuable as what it brings to you.
The Art Industry, is another story. Even for collectors, investors and art-lovers. There is little transparency and it is, for the most part, Inaccessible, Illiquid and Inefficient.
It is the most antiquated multi-billion dollar industry remaining — imagine other asset trading before the stock market.
Hieronymus Bosch, The Conjurer, 1475–1480
The Art Trade has never been different. The limitations of technology, practicalities of trading, and human nature caused the perfect storm that compounded over time
Provenance, true value, liquidity, access, and diversification were almost impossible.
Look Lateral’s FIMART will provide a marketplace where ‘fractions’ of art will be traded, provenance will be guaranteed, and market trends will be tracked.
For the first time, FIMART allows:
Art Collectors to liquidize 49% of their collection and keep physical possession of the art.
Art Galleries to 100% ensure art Provenance
Investors of all sizes to invest in Art as a Liquid Asset + diversify within it
The Art Industry to have an accurate view of market value and trends
The true value of individual works can now be established
Art lovers to buy and gift fractions of their favourite artworks
Look Lateral’s FIMART — Fractional Marketplace of Art
Trust is finally ensured through incorruptible Blockchain technology and tagging systems.
Access is easy for everyone, whatever their level of tech know-how.
Transparency is guaranteed across the whole system, from provenance to transactions, through innovative design.
Liquidity generally adds a premium to value, which we believe will encourage the next Renaissance.
Masterpieces will emerge as private collectors are incentivised to show their works.
Artists will be empowered to earn and produce.
Investors will be able to invest in wealth preservation and potential for huge gain.
The LOOK reward system will ensure access to all The Power of Art will be available to all.
To participate as a collector, investor or gallery visit www.looklateral.com and follow us on social channels for updates.
Sandro Botticelli, The Birth of Venus (detail), c. 1485
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