Week 6 - Action Shots
This week the assigned work was to capture the pictures for the club and edit them accordingly with the help of Photoshop software. On Saturday, As the club played a match, we were fortunate to capture some of their best moves. With the information that was discussed in class, we were successful in capturing the right pictures.
During the whole process of photography and editing, we learned the idea of photographing people, and photography techniques which include shutter speed which impacts the quality of the image. More deep concepts on camera angles, a right focus on the object to crisp and well-defined images. While editing photos in Photoshop has helped us to learn about the concepts like balanced exposure, colour saturation, and white balance adjustment as well. All these editing techniques help us to create clear images without affecting the quality of pictures.
Role of photographs in increasing the business of sports club is not a new concept in this field. The first sports photographers include Neudin, E. Hahn, Albert Meyer in Germany, Laking, Beken, McNeil, and Jean and Georges in Delton, etc (Alvin, 2000). Sports photographs have become more graphically effective, capturing the emotion and speed of the moment, in vivid colors (IOC 1896). Photography in sports club always increases the followers Engagement, helps in branding of the club, increases the online presence and also image streaming.
Images can tell a story or emotion within sport especially. Action shots can capture the most joyous of victories and the despair of defeat which can engage the fan and enhance the experience. Malamed (2016) states that when using images, you need to work out the message it sends and if it is appealing. Otherwise there is little to no benefit. For example, fans can engage with images of sport on Instagram frequently as it is an important part of the interaction between players, clubs and fans.
REFERENCES
Malamed, C. (2015) Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals. San Francisco, CA: John Wiley & Sons.
Alvin, D. (2000) The Basics of Photography, Dublin: Nati https://ivypanda.com/essays/sports-photography-and-its-evolution/
Herbert Jamison (USA), Robert Garrett (USA), Francis Lane (USA) and Albert Tyler (USA), (1896), International Olympic Committee (IOC) Athens 1896 Olympic Games, Athletics.
